Tag Archive for: PR success

5 Pre-Announcement Reputation Management and Public Relations Tips

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5 Pre-Announcement PR Tips for Reputation Management

 

If you’re ready for a product launch, a funding round, or an executive announcement, now is a good time to look at how other people will see your company when they do more research.

 

Brush up your social profiles pre-announcement. 

No matter what your brand or your industry you always want to present the best first impression, your social media are part of that first impression. Ask yourself whether they’d be OK with you lifting a quote from your Facebook or LinkedIn and using it in an article about your business?

If the answer is no, check the privacy settings and do some cleanup. While we’re at it, check your photos and see if there’s anything there that’s off-putting or off-brand.

If you’re not sure whether your first impression is on-brand, ask others you trust in business. Ask yourself if you’re believable and trustworthy to a stranger and to your target audience? What would you think of your business if you just stumbled upon it on Linkedin or another social profile? Please consider these tips as a starting checklist.

 

Reputation Management: Google Your Executives & Your Company

While we’re at it, when was the last time you Google’d your executives and your business? Do your search while using Chrome’s “Incognito” feature and you’ll get a view of what others see about you first. Don’t forget to do an image search too. When you raise awareness of your company Google searches by the public and the press are fair game.

If you’re not happy with what you see, you can do some reputation management blocking and tackling, which will take some time. So be sure to do this well in advance of any major announcements.

 

Public Relations: Define Your Key Messages

What are you trying to say and to whom? What truly makes you special and why should anyone care. Remember, when you’re trying to attract press, you need a STORY, something newsworthy. Unfortunately, due to the sheer number, a product launch is rarely newsworthy, that’s not to say NEVER, but usually, there has to be a story to tell along with the launch.

Make sure you’re so prepared with your key messages that no one can distract you from your message, which is wrapped nicely in the context of your business story.

And while you’re at it, make sure that the press you’re sending your story is important to the readers of the publication or outlet your pitching.

Public Relations: Consider Media Training

If you’ve never done press before, it might be more nerve-wracking than you expect. Yes, journalists are people too, but it’s not their job to make you look good, that’s your job.

The journalist’s job is to write a story people will be interested in reading.

Sure, some publications will be very friendly, but all will appreciate your extra level of professionalism.

Spending at least a day preparing by recording yourself in front of a camera with some best practices for PR will pay for itself a million times over, because inevitably, there will be a question you didn’t expect, and having the tools at your disposal to help you keep your cool will give you confidence.

 

Content: A MUST: Good Photos 

Great headshots and product pictures are not a “nice to have,” they are a requirement. Don’t even think about sending a selfie. Make sure the images are high-resolution enough for print. If you have the budget, get a video too since you’ll use it over and over for all sorts of purposes.

You can have some photos done that showcase your  business personality, but definitely get basic headshots and product pictures on white and black backdrops.

You’ll be bummed out if you get the press of a lifetime but there aren’t any product shots or pictures of you and your team because they were low-quality or low-resolution.

 

Managing your online and media reputation is critical to your business, particularly if you’re a new brand, a relatively unknown brand, or your doubling down on an initiative like fundraising or an IPO. It’s shocking how few brands keep up with their own reputation. The thing about your reputation is that when it’s hurting you, you’ll never know because you can’t measure what’s not there. So be proactive about your reputation at all times and it will pay for itself.

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4 Reasons Why PR Boosts Marketing Results

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4 Reasons Why PR Boosts Marketing Results

 

[Estimated Read Time: 4 minutes]

One thing is for certain: These are only 4 reasons why PR boosts marketing results almost immediately.  Brands, business owners, and entrepreneurs often overlook PR as part of their marketing strategy. That’s a shame because one thing you’ll notice about any top-level brand in any vertical is a cohesive and integrated PR plan. Savvy CMOs whisper to one other that PR is their magic bullet, the secret sauce to their most successful marketing campaigns.  Put another way: PR is only useful if you want to be recognized as the best of the best.

Why then do emerging brands ignore PR? It’s often a case of not really understanding what PR’s role is in the marketing ecosystem. That’s understandable because it’s a more nuanced form of marketing. PR and marketing are very complimentary siblings.

So how does PR boost growing brands and their marketing initiatives?

PR CREATES TRUST and SOCIAL PROOF

With competition higher than ever, and trust in businesses lower than ever, this is perhaps one of the most important roles of PR. Whether you’re in an emerging industry or an established one, PR helps your investors, bankers, stakeholders, and customers understand you better and trust you more.

It’s because you give up some creative control in PR that the reader assigns enhanced trust. You don’t WANT your press coverage to sound like an ad, you want your press coverage to sound authentically observational.

 

Advertising conversions go up when paired with PR.
Investment easier to secure once you’ve been in a top-rated business publication.
Customers proactively advocating for you once they see you in their favorite magazine.

 

That’s because everyone understands the difference between a third-party endorsement, like press coverage, and an ad. The additional layer of trust secures new opportunities and reinforces existing ones. If you’re spending money on advertising, why not boost those marketing efforts with PR?

PR BOOSTS YOUR GOOGLE RANKING AND VISIBILITY RESULTS

A modern PR firm like Avaans Media understands that PR and Marketing work together and a critical connector is your reputation on Google. Anyone even thinking of connecting with your brand whether through purchase, investments, or partnership, will absolutely begin their research with a Google search. Here’s the good news, you are in control of your Google results!

The News Section of Google is the most credible section of a Google search and that’s where you want to be. PR does that for your brand and company.

It’s “only” that. It’s those valuable inbound links to your website. Google evaluates the credibility of your inbound links and news outlets rank towards the most important of those signals. But don’t take our word for it, Google your brand and Google your top competitors, you’ll know right away that there’s the opportunity for you to create an advantage.

When your brand is in the press, you’re telling Google you take your digital reputation seriously.

 

360 DEGREE PRESENCE WITH PR

We live in a complicated multi-channel world. It used to be said that it took 7 touch points for people to recognize your brand. In today’s multi-channel, dual-screen world, we believe it’s closer to 12 for consumer engagement and in B2B, it’s said that up to 90% of the decision is made before a client ever talks to a salesperson. Those touch points can come from any channel you choose, but what’s most important is that it’s visible to those looking for it and that they are credible sources of information for the client, customer, or potential stakeholder.

PR is stickier, more credible, and easier to find than an ad. 

In today’s digital world, if your brand has grand ambitions, you simply must allow PR to support your paid media. It’s the ultimate buying equation.

BOOST YOUR MARKETING WITH PR ACTIVATION

This one is a bit more strategic, but the perspective PR brings boosts marketing initiatives. Have you ever seen an advertisement or an event covered in the press? How amazing is it to take a piece of earned or paid media and activate with press coverage? It instantly elevates all your marketing efforts. Have ave you ever wondered why some things get press coverage and others do not? That’s the magic of an integrated PR and marketing perspective. PR can often give that strategic edge that creates a press-worthy event or advertisement. This is true in consumer and B2B marketing initiatives. Throughout the years, we’ve secured millions of dollars for marketing-driven initiatives because there was something notable or timely, or intuitive about the marketing initiative.

PR is like the midas of marketing, it adds value to everything it touches.

Alternatively, we have helped our clients avoid embarrassing pitfalls that could have generated negative press or created a social media firestorm. PR agencies maintain that 3rd party that is so important to helping CMOs cut through the noise. These 4 ways PR boost marketing results aren’t exhaustive, the opportunities are endless.

 

At Avaans Media, we take a truly holistic look at your marketing efforts and constantly identify ways for emerging and ambitious brands to maximize marketing and PR. Yes, we consistently secure press for our clients, but we’re also always looking for ways to maximize paid initiatives like SEO and advertising. Contact us today for valuable insights you can start using immediately. 

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What Google’s Latest Reviews Update Means for Consumer Products Digital PR

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What Google’s Latest Product Reviews Update Means for Consumer Products Digital PR

[4 minute read time]

Product reviews are about to change and this will impact your digital PR and earned media, especially CPG or consumer product brands. Google is constantly updating how it evaluates websites, to surface the best content. As Google gets smarter, so must brand and their PR agencies, especially those like ours that incorporate digital PR and SEO into our strategies and recommendations.

Constantly watching Google’s changes is part of being a digitally forward PR company.  

We’re extremely aware that SEO plays a role in brand communication decisions and as importantly, editors and publishers, and influencers of the online outlets our clients want coverage. Modern PR and reputation management takes into account many inputs and SEO is absolutely one of them.

Why Google’s High Quality Content Changes Your Digital PR

Yoast SEO has an outstanding blog if you want to dig deeper into SEO hints and tips; that’s where we picked up on a recent change that affects CPG PR and Consumer Goods PR because it’s all about product reviews. Product reviews play a considerable role in consumer goods PR like fashion, DTC brands, or home goods, or CPG PR like beverages, snacks, and wellness supplements. Journalists often do a “round-up” of products because they’re reasonably easy to create, they usually include samples, and they do well with readers who appreciate a curated perspective from a trusted third party. In otherwords, they’re a cornerstone of digital brand awareness for CPG, DTC, and consumer product brands.

But in Google’s quest for “high quality content,” it’s caught on to the fact that these product reviews might be juuuuust a tad too easy to create, so it’s updated how it views product reviews.  Savvy editors and journalists who are keenly aware that their content is in a constant battle for eyeballs will adjust the way they do product reviews, which means consumer brands and their consumer product PR agencies should be in the know too.

 

What Will Qualify As a High Quality Product Review in Google’s Eyes

As a brand, it’s in your best interest to secure earned media in outlets that do well with Google product reviews. Rarely is Google transparent about how it’s changing its algorithm, leaving SEO experts to read the tea leaves instead. BUT, this time, Google left some breadcrumbs. In it’s Google Search Central Blog, Google recently published an entire page of documentation about its product reviews update that every brand and PR agency in the United States should be reading. In this update, Google asks product reviewers to ask themselves these questions to answer whether their article is “high quality content:”

  • Express expert knowledge about products where appropriate?
  • Show what the product is like physically, or how it is used, with unique content beyond what’s provided by the manufacturer?
  • Provide quantitative measurements about how a product measures up in various categories of performance?
  • Explain what sets a product apart from its competitors?
  • Cover comparable products to consider, or explain which products might be best for certain uses or circumstances?
  • Discuss the benefits and drawbacks of a particular product, based on research into it?
  • Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision?
  • Identify key decision-making factors for the product’s category and how the product performs in those areas? For example, a car review might determine that fuel economy, safety, and handling are key decision-making factors and rate performance in those areas.
  • Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says?

 

How Does This Change Earned Media Coverage for Consumer Brands or CPG Brands?

Here at Avaans Media, we have a saying, “media relations don’t happen without relationships.” We work extremely hard to consider the needs of the outlet and the journalists, and Google has just provided us with a modern roadmap for improved media relations.

  • For one, CPG brands or consumer product brands should be helping journalists understand these key differentiation, and those key differentiators should vary from the exact language on the brand’s website.
  • Further, CPG or consumer product brands should be prepared to develop more content, that’s exclusive to the press, which shows the product in a lifestyle setting. Most CPG and consumer goods products do a quarterly photoshoot, but they should also set aside some images for journalists only and be aware of using the same image repeatedly.
  • Your owned media and earned media should not look identical, and if you help editors and journalists by providing images that don’t appear on your site, it will help the brand get more eyeballs and the editor will appreciate your effort.
  • The information provided to a journalist should walk them through the decision-making behind certain features and design choices while also providing hard data as to how a product compares to it’s competitors.
  • PR agencies should get really great at identifying the expert journalists covering their products and lifestyle use cases and contextualizing them to different reader considerations in order to secure product reviews. This will allow a journalist to include your product in a series of different articles targeting different readers. Making the job of hardworking journalists just a little easier is one way PR and journalists create trust with one another. That trust translates into better coverage for the brands.

 

MAKE GOOGLE’S LATEST CHANGES YOUR SECRET DIGITAL PR WEAPON

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Using Earned Media, Social Media, and PR to Maximize Brand Awareness

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PR and Social Media for Maximum Brand Awareness

Nothing beats when PR and social media for brand awareness. Used together strategically, they give your brand a competitive edge. With more avenues available to companies to reach their audiences, we are more inundated with brand messaging than ever before. Despite the myriad ways that brands have to reach their customers, though, the proliferation of media channels means it’s getting even harder for brands to break through all of the noise to reach their targets.

One study from Ragan found that 86 percent of TV viewers ignore or skip commercials, 44 percent of direct mail goes unopened, and 91 percent of email users had unsubscribed from an email newsletter they had previously signed up for.

Faced with these challenges, what are companies supposed to do? They can keep throwing resources at the challenge and following the same old formulas, to what will likely be diminishing returns. Alternatively, they could try a new approach by combining the strengths of two seemingly opposed marketing tools: Public relations and social media.

Below, our media experts at Avaans PR take a closer look at the benefits of incorporating PR and social media into your campaign strategy. Contact us today to learn more.

Harnessing Consumer and Media Synergy

Before diving into the gains companies can see from combining their public relations efforts with their social media campaigns, it’s worth taking a brief moment to compare and contrast how PR and social media work (or at least, how they’re supposed to work).

Social media allows companies to share their own messages by combining words, photos, video, and audio on various platforms. By contrast, public relations is the art of getting third-party organizations to say nice things about you on their platform (i.e., their newspaper, magazine, website, TV show, podcast, etc. Put simply, social media is what you say about yourself, while public relations what other people say about you.

While it’s tempting to dismiss PR as a relic from the pre-Internet era, nobody should forget the importance of public relations by focusing exclusively on social media. Some people are understandably skeptical of the messages they receive from social media, at first, until they learn to trust the brand. But public relations can win over cautious consumers by providing positive coverage from a third party. A study from the Content Marketing Institute found 70 percent of consumers said they prefer to learn about a business from articles as opposed to ads.

It’s a mistake to view social media and PR as unrelated or separate efforts for your company. Rather, social media and PR both serve the same function in different ways: To spread your brand’s messages, ideas, and values to your customers, stakeholders, and the other communities you serve.

When you take a holistic approach to your communications efforts, it’s easy to see how PR and social media can use each other’s strengths to bolster their individual effectiveness, as well as the overall effectiveness of your communications campaign.

The Benefits of Combining PR and Social Media

Here are a few examples of how leveraging both PR and social media can benefit your company:

Separate but unified messages across channels

A key element of any successful media campaign is a coherent, unified message across platforms. Combining PR with social media allows you to use multiple assets in different ways while still spreading the same general idea.

An example of how this might work is with a new product launch. You might have a blog post and a dedicated landing page with a short video about the new product on your website. Your social media team can use this content in their posts, while your PR team can use the blog post and other content to craft a press release and reach out to potentially interested third parties for additional coverage. Across platforms, though, the message is the same, which helps you better connect with your audience.

Efficient cross-promotion

Similarly, utilizing social media and PR harmoniously helps you make more efficient use of your resources. Your PR team can include easy links to your brand’s social media accounts in their materials and extend the reach of your social media content by reaching out to journalists, influencers, and others who might share that content. Likewise, your social media team can share positive stories about your company from third parties in your social media accounts, which helps lend authenticity to your content.

Increasing the size of your audience

Social media has massively expanded the potential reach of a PR campaign, and you should take advantage of this opportunity. PR campaigns are generally aimed at the audience for a particular publication or outlet, but social media can amplify positive press coverage by making sure that message goes out to thousands, perhaps even millions of people. By working together, both your social media team and your PR team can extend their reach.

Using PR strategies to improve your social media presence

As social media has grown and become intertwined with public relations, brands have had to learn a few lessons about proper social media strategy. A careless or insensitive post can generate a massive backlash in minutes or hours. Savvy brands will have a skilled PR team monitoring or running their social media feeds to watch out for distasteful or improper content, and they can respond quickly if anything goes wrong.

A Successful Brand Campaign Using PR and Social Media 

At Avaans PR, we already have extensive experience handling both PR and social media campaigns for purpose-driven brands. One of our biggest successes was a campaign for a hemp-based consumer packaged goods brand. With many people being skeptical of hemp products, finding a way to engage potential customers was a challenge.

However, by generating positive press coverage through live events, celebrity endorsements, personalized review opportunities for journalists, and customized social media content, we were able to generate more than three billion earned media impressions over three years, at an estimated earned media value of $5 million. The company also saw a 300 percent increase in its share price ahead of its IPO.

Talk to Avaans Media About Your Social Media Today

We’re proud to be innovators in PR and social media strategies at Avaans Media PR and Social Media. If you’re interested in seeing how we can help your purpose-driven brand meet its goals, please get in touch with us.

You can set up a call by visiting our contact page or by finding one of our team members across the United States. We have team members in New York, Los Angeles, Denver, Phoenix, Honolulu, San Diego, and Washington, D.C. We look forward to hearing from you.

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Why your Social Media & PR Must Work Together

Should Your PR Agency Be Your Social Media Agency?

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Should Your PR Agency Be Your Social Media Agency?

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Should Your PR Agency Be Your Social Media Agency?

[5 minute read]

One of the most powerful and precious assets every company has is its brand. With consumers being more aware of and concerned with the messages brands put out than ever before, a company’s social media channels are crucial tools for them to express their values, reach out to customers and other stakeholders, and maintain their image.  

A 2018 study from Accenture showed 63 percent of consumers preferred to support brands that they viewed as sharing their values and beliefs, and social media is a way to engage directly with your customer base. 

However, with more and more of the population paying attention to companies’ actions and what they say, your social media channels require more attention and maintenance. It may be time to call in some outside help to manage your business’ social media feeds. 

When you’re taking your brand very seriously then it becomes very obvious why social media strategy, content, and community management is a job for seasoned communications professional whose job it is to stay on top of platforms, trends, and potential landmines in social media.

Learn more about what the social media experts at Avaans PR agency can do for your brand and your business. Contact us today to learn about how we’ll grow your social media community.  

 

When Should Your PR Agency Also Be Your Social Media Agency?

 

Working with a PR agency for social media allows you to have your earned media and owned media work together seamlessly. After all, if there are two places you want brand consistency it’s in media messaging and customer messaging.  When you work with an experienced, dedicated PR team that understands social media, they won’t just learn your brand inside and out, they’ll be an extension of it. They’ll work closely with your team to make sure their social media content is an authentic reflection of your voice and your brand.   

In addition, they’ll be able to leverage robust social media analytics tools that will help you learn more about your customers, target market segments with relevant messaging, and effectively extend your brand. 

Here is an overview of the ways a skilled PR agency can benefit your social media presence.  

Crisis Management for Social Media

 

Your social media feeds need to be monitored at all times. If you have good news to share, you can post it within minutes if you have a dedicated team ready to put that content out. If there’s bad news or you get a bad reaction to a post, you need someone ready to respond at all hours of the day with a well-planned and strategic answer.  

When you rely on an internal team to handle your social media, someone from your team has to be doing that job 24/7, but you can save yourself a lot of time and hassle by having someone else take over your social media content. Having around-the-clock support also makes it easy to respond to minor technical issues, such as a landing page that isn’t quite working or a busted link in a Twitter or Facebook post. 

Expert-level advice and solutions
 

Running your social media accounts internally means putting together a team with the skills and resources to handle that job. Translating social media savvy into tangible results for your company is a skill, and it’s not something just anyone can do. This is especially true if your business doesn’t work in marketing or a related field. In the time it takes to find, hire, and train an internal social media team, you could hire an outside team of experts to do a much more effective job. 

Stretch your marketing budget further 

 

Marketing and advertising are essential components for any growing business, and you want to make sure you’re getting the most value for what you’re spending. If you’re relying on your own team to manage your social media, you may not be using your platforms and resources as effectively as you could be.  

 

An outside company that specializes in social media management is more likely to be on top of the latest trends and tools. They’re also more incentivized to help you grow, as they’ll need to deliver positive results if you’re going to keep using their services. 

Outside perspective 

 

Never squander an opportunity to get an outsider’s perspective on your business. While they may not know the whole history of your company, they’ll be quick to learn it, and an outsider will be better able to see both your strengths and your weaknesses. They can then help you promote those strengths in a way your customers and others in your audience will find compelling. 

Top-tier tools 

 

While there are many free tools or individual subscriptions available to track your social media performance, these tools are somewhat limited and can become cost-prohibitive once you start using several of them every month. PR agencies have access to much more robust systems, and you get access to everything they have when you hire them to run your social media. 

Let your team focus on essential tasks 

 

Creating an in-house social media team when your company isn’t in the social media space means you’re taking time and effort away from doing what you do best. Save your attention and energy for other matters while letting an experienced social media team handle that aspect of your business for you. 

Proven Results 

 

At Avaans Media, we want to help purpose-driven brands find success using our proven tools and methods. Our founding and culture is digitally forward, which means we’ve been a leading source of social media by brands around the country since 2008. By harnessing our strengths, your organization can expand its reach and find new, exciting ways to interact with your audience. 

 

We’ve already applied our skills to social media campaigns for a number of brands and organizations. In one case, we partnered with a group aiming to improve early-education outcomes for young children in poor families where English is not the primary language. By relying on content with heavy visuals and a peer-to-peer tone, we were able to generate more than 401,000 impressions among our target audience over six months, with an engagement rate of 52 percent.  

Our efforts also helped spur the state legislature to pass more funding for early education programs, especially among younger children in economically challenged families. 

More Articles of Interest:
6 Times When Your Company is Ready for a PR Agency
Should You Hire Inhouse or Agency for Your Marketing & PR?


Contact Us Today 

Our team is ready to jump into whatever challenge you have for us. We’re a virtually enabled organization with team members in Los Angeles, New York, Denver, Phoenix, San Diego, Honolulu, and Washington, D.C. You can get in touch by visiting our contact page or stopping by one of our seven offices. 

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Why Social Media and Your PR Must Work Together

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Why Social Media and Your PR Must Work Together

[5 minute read]

Many brands use PR and social media, but so many miss the opportunity to align these teams. Companies use social media to create relationships with their consumers, promote their products, and gain exposure to their key demographic. If that sounds a lot like what a PR specialist would do, you’re not wrong.

 

However, while a social media expert speaks directly to consumers, a PR strategist will cultivate a company’s positive reputation through various means, such a distributing press releases, arranging speaking engagements, and influencing traditional media to cover your story.

 

Although social media and public relations are each unique types of marketing, you can combine the two to generate interest in your brand, create trust, and engage your audience.

 

The media experts at Avaans PR explore the many returns you can enjoy by aligning your social media and PR strategies. Learn more by contacting us today.

 

Aligning Social Media With Public Relations

 

We are living in an age of technology. It’s everywhere. Marketing is no longer only about direct mail, signs, and flyers. Digital marketing has become more mainstream, and it seems like the options are unlimited. Not only can you choose individual strategies, but you can also combine various social media platforms and different types of marketing to get your message across and reach a much larger audience than you would with some of the “old school” methods of marketing.

 

Integrating your public relations efforts and social media marketing is an excellent example of how advertising has changed over the years. At one point, companies used PR to promote individual people, such as business partners, investors, or shareholders, within specific industries.

 

However, with the rise of social media and its undeniable influence, people, brands, companies, and others use these marketing platforms for public relations purposes. Both are useful in building trust between a business and its consumers, so it makes sense that the two should come together to achieve a company’s marketing goals.

 

The Influence of Social Media On Public Relations

 

Social media has had a significant impact on the world of PR. The most notable are:

 

  • Although communication is the cornerstone of both social media and PR, social media allows businesses to engage with their customers in real-time. This can allow for a more impactful PR strategy. When you’re publishing content using emails, news releases, and other platforms associated with PR, you have an opportunity to post a related update on social media, which will help your message live longer on the internet and spread faster than ever before.
  • Business stakeholders may find PR to be more “friendly” thanks to social media. Relationship marketing is a new marketing area helping companies seem approachable and warm despite the seriousness of their services or type of business they have.
  • With the help of social media, public relations can reach a larger audience than usual. Previously, PR would target specific people, such as investors or journalists. However, you can use social media to expand your target audience to anyone who can grow your business and help it become more successful.

 

The Differences Between PR and Social Media

 

Even though your company could benefit from using PR and social media together, you should understand the major differences between the two. They include:

 

  • Audiences might react differently to social media than PR. Whereas social media audiences are typically interactive and engaging, public relations audiences might take a more passive approach when interacting with content. This is because many see PR as one-sided, while social media platforms are two-sided. When you put out content for social media, your goal is to engage the public to maintain active communication. Conversely, PR content reaches the audience – through traditional media, for example – and may receive little to no engagement.
  • The way you communicate is also different between PR and social media. Companies use social media to begin conversations with their customers and increase sales. It’s crucial to use a consistent tone while engaging with the audience, so they don’t lose trust in the brand. On the other hand, PR may target their messaging more specifically to influence brand expansion and media coverage.
  • The impact social media has on your business, sales, and other marketing activities is easy to measure. You can analyze the data to determine what areas need improvement and what strategies are working. However, it’s sometimes more challenging to determine the return on investment with the PR strategies you’re using.

 

How to Use Social Media & PR Strategy

 

You can use particular social media platforms to improve your public relations plan and meet your company’s specific needs.

 

  • Instagram – Many companies use this platform to engage with their audience and bring awareness to issues and causes. Instagram is also perfect for promoting your business and keeping people engaged during an event you’re participating in or hosting.
  • Facebook – This is an excellent choice for brands or companies that regularly communicate with their audience. You can use various tools to assist with your PR activities, such as mentions, groups, and call-to-action buttons.
  • LinkedIn – LinkedIn is another excellent platform for connecting with other people. You can circulate information relevant to your business, gain the attention of influencers to help promote your products or services, and gain an insight into what other companies are doing within your industry.
  • Twitter – Social media marketing is sometimes about getting your message across using a short and to-the-point post. Twitter restricts users to 140 characters, perfect for providing a quick update to your consumers, launching a new product, or promoting your brand. You can use hashtags to reach your target audience and find comments from others about your company.

 

There’s no doubt that PR and social media together can maximize a company’s online presence. Knowing how and when to use these marketing strategies is crucial. That’s where an experienced PR and social media agency comes in.

 

Contact Avaans PR Today

 

At Avaans PR, we dedicate our time and effort to creating brand trust, building and maintaining reputations, and growing businesses for our clients. Our team knows the most effective marketing strategies that can positively impact your target audience and generate interest in your company and brand. Since 2008, our PR and social media agency has helped clients expand their digital reach, and we’re ready to do the same for you.

 

Reach out to Avaans PR for more information by completing our contact form or scheduling a phone call.

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