Audience

Hire in-house PR or a PR agency?

Why Do PR: Should You Hire In-House or Agency for Marketing and PR?

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Why do PR? Emerging or growing brands often ask should I hire in-house or use a PR agency? They're asking themselves this question against a wild backdrop and volatile marketplace. But even during corrections, thousands of businesses are finding…
is a press release worth it?

Is A Press Release Worth It?

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Is the press release dead?  For years now, that question has been hanging over the public relations/journalism world. And the question is a fair one - when millions of press releases are issued daily, often without consideration of the journalists…
Startup PR

5 Untapped Strategies of Early Adopter Marketing

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Ah, the early adopter. They're the people who grab on to things first, they start trends and they are influencers in their respective communities. Whether you're a startup, a movement or a personality, you need these early adopters. Marketing…
startup founder who appreciates marketing and branding money saving tips for startups

5 Money Saving Marketing and Branding Tips for Startups

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OK.  I'll admit it. I watch Silicon Valley on HBO. I hate admitting it because, of course, it's both a characterization and just a little too close for comfort to the startup experience. Last night's episode had me laughing and crying. Let…