Why Do PR: Should You Hire In-House or Agency for Marketing and PR?
CMO, Hiring A PR Firm, PR Insights, Public Relations ServicesWhy do PR? Emerging or growing brands often ask should I hire in-house or use a PR agency?
They're asking themselves this question against a wild backdrop and volatile marketplace. But even during corrections, thousands of businesses are finding…
Is A Press Release Worth It?
CMO, Media Relations, Owned Media, PR Insights, Press Releases, product launch, Public Relations Services, Reputation ManagementIs the press release dead? For years now, that question has been hanging over the public relations/journalism world. And the question is a fair one - when millions of press releases are issued daily, often without consideration of the journalists…
5 Untapped Strategies of Early Adopter Marketing
Audience, CMO, Hyper-growth brands, PR Branding, product launch, TechnologyAh, the early adopter. They're the people who grab on to things first, they start trends and they are influencers in their respective communities.
Whether you're a startup, a movement or a personality, you need these early adopters. Marketing…
5 Money Saving Marketing and Branding Tips for Startups
Emerging Industries, founder, Hyper-growth brands, product launch, Public Relations ServicesOK. I'll admit it. I watch Silicon Valley on HBO.
I hate admitting it because, of course, it's both a characterization and just a little too close for comfort to the startup experience.
Last night's episode had me laughing and crying.
Let…