Kary Radestock of Hippo Packaging for Cannabis
Cannabis, Cannabis Industry Experts, CMO, Emerging Industries, product launchMeet Kary Radestock. Based in San Diego, Kary is a cannabis industry packaging expert. In addition to her creative packaging, Kary is also the Marketing and Advertising Committee Chair for NCIA (2021-2022)
First, a little background about Kary…
The Most Notable Consumer Tech PR Trends for 2022
CMO, Consumer Products PR, Consumer Tech PR, Emerging Industries, Hyper-growth brands, Specialties, TechnologyThe consumer tech PR trends to watch for 2022 are exciting and combine other macro trends impacting emerging brands' PR this year. This year, for the first time in two years, consumer tech companies gathered to show off their latest innovations…
5 Times B2B PR is Worth It
B2B-PR, CMO, founder, Hiring A PR Firm, Hyper-growth brands, PR Branding, PR Insights, PR Outcomes, Public Relations ServicesIs B2B PR worth it? That absolutely depends on your business objectives and the value you place on those business objectives. If you're pre-IPO, seeking venture capital, or strategizing an exit, PR can be the difference between an average and…
Tara Coomans Selected to Speak at PRSA Western Regional Conference
Announcements, Avaans News, CMO, founder, Purpose DrivenCongratulations to our CEO, Tara Coomans!
As a public relations expert, Tara has been chosen to speak at the Public Relations Society Western Region Conference. The annual conference, this year held in Honolulu, in April 2022 attracts thousands…
Why CPG PR is Important
CMO, Digital PR, Earned Media, Hiring A PR Firm, Media Relations, Owned Media, Paid Media, PR Branding, product launch, Public Relations Services, Reputation Management, Social Media, ThoughtsOne of the biggest mistakes that consumer packaged goods companies make is assuming that consumers are only interested in shallow, colorful, brightly designed packages. Consumers care about who makes their products and where they come from.…
3 Storytelling Trends for Businesses in 2022
CMO, Corporate Communications, Emerging Industries, Hyper-growth brands, Messaging, PR Branding, PR InsightsToday's brands are looking for ways to differentiate. Brand storytelling trends for businesses and especially emerging industries or hyper-growth brands are an important strategy, especially those in competitive industries. Brand storytelling…