What is a Boutique Agency and Should You Consider One?
CMO, founder, Hiring A PR Firm, PR InsightsAs you research PR agencies you may see many touting that they are "boutique." What is a boutique agency? A boutique agency is an agency that prides itself on its smaller size, usually under 20 employees. Boutique agencies tend to offer either…
What Consumer Brands Should Know About ChatGPT and SEO
Consumer Products PR, Content Marketing, Digital PR, Hiring A PR Firm, Public Relations Services, SEO, Technology, ThoughtsWhat Consumer Brands Should Know About ChatGPT and SEO
Establishing a solid online presence has become a critical goal for consumer brands in today's dynamic and linked digital ecosystem. The virtual world is no longer an afterthought;…
5 PR Measurements for Fast-Growing Companies
Capital Raise Outcomes, Hiring A PR Firm, PR Insights, PR Outcomes, Public Relations Services5 PR measurements for Fast-Growing Companies
Here's a question we get asked a lot, in the quick, nimble world of hyper-growth companies how do we measure PR? One of the first questions a prospective PR should ask is "how will you measure success?"…
Avaans Media Turns 15 – Then and Now in Media
Announcements, Hiring A PR FirmAugust marks the 15th anniversary of Avaans Media. Avaans started out as a digital communications firm specializing in social media.
Aside from the blind optimism of starting a business during the 2008 financial crisis in a city where she…
Combine PR and Social Together for CPG Brand Success
Consumer Products PR, Digital PR, Hiring A PR Firm, Media Relations, Owned Media, product launch, Public Relations Services, Social Media, ThoughtsCombine PR and Social Together for CPG Brand Success
There’s good news and bad news for any brand trying to break into the consumer packaged goods (CPG) industry. First, the good news: The value of the CPG market in the United States alone…
How People Discover New Brands?
Consumer Products PR, Consumer Tech PR, DTC, Hiring A PR Firm, PR Outcomes, product launch, Public Relations ServicesYou have a new product to launch. How can you ensure consumers find it when they're shopping? Marketing experts say the average person sees between 4,000 and 10,000 ads in a single day; everyone of them claiming to be perfectly targeted to your…