Hiring A PR Firm

What is a boutique agency

What is a Boutique Agency and Should You Consider One?

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As you research PR agencies you may see many touting that they are "boutique." What is a boutique agency? A boutique agency is an agency that prides itself on its smaller size, usually under 20 employees. Boutique agencies tend to offer either…
ChatGPT can be a great collaborator for Consumer Brands' SEO when used correctly.

What Consumer Brands Should Know About ChatGPT and SEO

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What Consumer Brands Should Know About ChatGPT and SEO Establishing a solid online presence has become a critical goal for consumer brands in today's dynamic and linked digital ecosystem. The virtual world is no longer an afterthought;…
5 PR Measurements for Fast Growing Companies

5 PR Measurements for Fast-Growing Companies

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5 PR measurements for Fast-Growing Companies Here's a question we get asked a lot, in the quick, nimble world of hyper-growth companies how do we measure PR? One of the first questions a prospective PR should ask is "how will you measure success?"…
2008-2023 what's changed in media then and now?

Avaans Media Turns 15 – Then and Now in Media

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August marks the 15th anniversary of Avaans Media. Avaans started out as a digital communications firm specializing in social media. Aside from the blind optimism of starting a business during the 2008 financial crisis in a city where she…
cpg pr and social media

Combine PR and Social Together for CPG Brand Success

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Combine PR and Social Together for CPG Brand Success There’s good news and bad news for any brand trying to break into the consumer packaged goods (CPG) industry. First, the good news: The value of the CPG market in the United States alone…
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How People Discover New Brands?

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You have a new product to launch. How can you ensure consumers find it when they're shopping? Marketing experts say the average person sees between 4,000 and 10,000 ads in a single day; everyone of them claiming to be perfectly targeted to your…