PR Insights

social impact public relations

5 Tips for Creating Social Impact Movements That Matter

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Creating Social Impact with Movements that Matter Whether you're a nonprofit with a cause or a startup with an idea, at some point, I'm sure you've wondered whether your passion would ever catch spark with others. Social impact is here to stay.…
4 Reasons Why PR Boosts Marketing Results

4 Reasons Why PR Boosts Marketing Results

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4 Reasons Why PR Boosts Marketing Results   [Estimated Read Time: 4 minutes] One thing is for certain: These are only 4 reasons why PR boosts marketing results almost immediately.  Brands, business owners, and entrepreneurs often…
GenZ Insights for CMOs and Marketers

5 GenZ Insights CMOs Need to Know

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5 Must-Know GenZ Insights for CMOs and Marketers [5 minute read] GenZ vs. Millenials: What Marketers Need to Know GenZ is coming and CMOs and marketers need insights now. After a decade of news about Millenials, here comes GenZ, they make…
digital PR and product reviews

What Google’s Latest Reviews Update Means for Consumer Products Digital PR

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What Google's Latest Product Reviews Update Means for Consumer Products Digital PR [4 minute read time] Product reviews are about to change and this will impact your digital PR and earned media, especially CPG or consumer product brands.…
post pandemic consumer buying shifts

Post-Pandemic Consumer Shifts for Emerging Industries

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It's no secret consumer behaviors experienced a major shift during the pandemic. Marketers and communicators have been watching closely to see how these changes would affect the post-pandemic world. For Team Avaans, we have our eyes on…
PR Insights from the Eaze Cannabis Report

PR Insights from the Eaze Cannabis Report

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The 3 Most Surprising PR Insights from the Eaze Cannabis Report [3 minute reading time] For cannabis brands, 2020 was an eye-opener. This week Eaze released their year in review for cannabis 2020 that offers PR insights for cannabis brands.…