PR Insights

5 marketing & PR trends for 2021 CMOs need now

5 PR Trends CMOs Need to Watch in 2022

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5 PR Trends CMOs Need to Watch for 2022 [6 minute reading time] There's no shortage of uncertainty in marketing and PR planning for 2021. But there are some trends happening that are sure to impact PR and Marketing in 2021. At Avaans PR, CMO's…
successful social media influencer campaigns

Successful Influencer Campaigns in 5 Steps

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Successful Influencer Campaigns Aren't Unicorns PR has a number of tools in its tool belt, one of them is successful influencer campaigns & partnerships. In consumer goods, influencer marketing is establishing a significant place in…
cannabis ceo thought leader

Capitalizing on the Trend of Celebrity Cannabis CEOs

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So you want to make your CEO the star? It's a growing trend and there's still room for your celebrity cannabis CEO. The cannabis industry is ready for you, and you can take some tips from outside the cannabis industry to capitalize on the opportunity. From…
securing speaking engagements

5 Tips To Secure Executive Speaking Engagements

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There are only so executive speaking spots in a given year. Securing an executive speaking engagement is an honor, so if your  PR and marketing plan includes pitching trade show organizers, it's never too early to get your house in order.…
Hire in-house PR or a PR agency?

Why Do PR: Should You Hire In-House or Agency for Marketing and PR?

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Why do PR? Emerging or growing brands often ask should I hire in-house or use a PR agency? They're asking themselves this question against a wild backdrop and volatile marketplace. But even during corrections, thousands of businesses are finding…