Consumer Products PR

PR for AI companies agency executive

What to Expect from PR Agencies with AI Experience

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In an age where artificial intelligence (AI) is reshaping even emerging industries, PR agencies with AI experience are becoming pivotal in steering businesses toward success. But what exactly does this entail, and why is it crucial for companies,…
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Consumer Brand Trust Trends for 2024

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Will purpose-driven initiatives make a return in 2024? For consumer brands, it appears so. Everywhere we look, everyone is talking about the consumer-brand trust gap. As we move into an election year, conversations will swirl around social impact…
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Measuring Public Relations for Consumer Brands

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As you start to consider the impact of PR on your consumer brand, it’s easy to look at its value through a traditional marketing or advertising lens. Granted, paid media may be easier to track and measure regarding ROI, but that doesn’t…
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Purpose Driven PR vs Greenwashing – What’s The Difference

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Consumers no longer prefer brands that incorporate environmental initiatives - they demand it. It is no longer a novel feature reserved for what was once labeled 'eco' brands but is widely expected from consumers regardless of the industry.…
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How Earned Media Can Distinguish Your Consumer Brand

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Paid media dominates marketing and is one of the most effective ways for brands to dictate their narrative - and at no small cost. Recent Forrester studies revealed that digital ad spending in the US will reach $146 billion by 2023 - but it…
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The Role of PR for Consumer Products

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The landscape of consumer marketing and PR is perpetually shifting, with the direct-to-consumer (DTC) models marking one of the most significant trends in recent years. This model, particularly within the consumer packaged goods (CPG) sector,…