Consumer Products PR

ChatGPT can be a great collaborator for Consumer Brands' SEO when used correctly.

What Consumer Brands Should Know About ChatGPT and SEO

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What Consumer Brands Should Know About ChatGPT and SEO Establishing a solid online presence has become a critical goal for consumer brands in today's dynamic and linked digital ecosystem. The virtual world is no longer an afterthought;…
how should consumer brands choose between sponsored content and branded content

What is Sponsored Content vs Branded Content?

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There are so many ways consumer brands can effectively reach audiences today. Brands have a dizzying array of choices; it's easy to lose track of the difference between paid content, what is sponsored content vs branded content and how does…
cpg pr and social media

Combine PR and Social Together for CPG Brand Success

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Combine PR and Social Together for CPG Brand Success There’s good news and bad news for any brand trying to break into the consumer packaged goods (CPG) industry. First, the good news: The value of the CPG market in the United States alone…
what should consumer brands do to prepare for the holiday shopping season

Consumer Brands Experts: Prepare for the Holiday Season Now

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A couple of times a year, I reach out to my network of consumer brand experts and agency owners to ask them what they're telling their clients right now. As consumer brands prepare for the holiday shopping season, my SEO, PR, Content, and…
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How People Discover New Brands?

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You have a new product to launch. How can you ensure consumers find it when they're shopping? Marketing experts say the average person sees between 4,000 and 10,000 ads in a single day; everyone of them claiming to be perfectly targeted to your…
what is consumer pr

What is Consumer PR?

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Consumer PR is the reputation and awareness building brands do to improve their image to the public. From purpose-driven PR to product launches and experiential PR, consumer PR gives consumers an additional positive touchpoint that builds trust,…