Finding a PR Firm with Experience Relevant to You
B2B-PR, Brand Valuation Outcomes, Capital Raise Outcomes, Competitive Advantage Outcomes, Consumer Products PR, Corporate Communications, Crisis Management, Hiring A PR Firm, M&A Outcomes, PR Insights, PR Outcomes, Public Relations ServicesOne of the first questions everyone asks a potential PR agency is, "do you have experience in (my industry)?" Hiring a PR firm with experience relevant to you is a multifaceted process, and fundamentally, it's one no one really enjoys. Part…
How PR Helps Secure Investors
Audience, B2B-PR, Capital Raise Outcomes, CMO, Consumer Products PR, founder, Hiring A PR Firm, IPO, M&A Outcomes, Media Relations, PR Insights, Revenue OutcomesIf you're raising an investment round, you may have considered PR. Whether someone suggested it to you or you're PR curious, you've probably wondered why PR comes up so often when you're seeking investment. From your Series A and beyond, a good…
3 Media Trends Emerging and Ambitious Brands Need to Know
CMO, Consumer Products PR, Consumer Tech PR, Content Marketing, DTC, founder, Hyper-growth brands, Media Relations, PR Insights, product launch, Public Relations ServicesWhen it comes to media trends emerging and ambitious brands need to know, no one knows that better than top PR agencies. Many things are driving media changes; social media is one. But so is the decrease in advertising revenue for publications,…
What Consumer Brands Should Know About ChatGPT and SEO
Consumer Products PR, Content Marketing, Digital PR, Hiring A PR Firm, Public Relations Services, SEO, Technology, ThoughtsWhat Consumer Brands Should Know About ChatGPT and SEO
Establishing a solid online presence has become a critical goal for consumer brands in today's dynamic and linked digital ecosystem. The virtual world is no longer an afterthought;…
What is Sponsored Content vs Branded Content?
Consumer Products PR, Content Marketing, product launch, Public Relations ServicesThere are so many ways consumer brands can effectively reach audiences today. Brands have a dizzying array of choices; it's easy to lose track of the difference between paid content, what is sponsored content vs branded content and how does…
Combine PR and Social Together for CPG Brand Success
Consumer Products PR, Digital PR, Hiring A PR Firm, Media Relations, Owned Media, product launch, Public Relations Services, Social Media, ThoughtsCombine PR and Social Together for CPG Brand Success
There’s good news and bad news for any brand trying to break into the consumer packaged goods (CPG) industry. First, the good news: The value of the CPG market in the United States alone…