Consumer Products PR

Photo of a woman with her arms crossed, looking at the camera

Why Regulated Consumer Brand PR Requires Two Communications Tracks Running at the Same Time

, , , , , , , , , ,
Most brands think of PR as a single channel, with one voice, one strategy, and one team managing the message. That works well when your only audience is consumers. But regulated consumer brand strategy rarely serves just one audience. If…
Portrait of a well-dressed, attractive, businesswoman

How To Measure Healthtech PR Before The Next Raise

, , , , , , , , , , ,
By the time you start preparing for a raise, investors have usually already started forming a view. At some point, usually well before the process formally begins, you’ve been asked to “get PR in place.” Build visibility, shape the…
A young man standing with his arms crossed looking skeptical.

How Consumers Decide to Trust a Fintech Brand

, , , , ,
Security better be a given. If your fintech app has real gaps there, trust is the least of your problems. What’s more interesting, and more instructive, is how consumers evaluate trust beyond the basic expectation that security exists. Recent…
Portrait of minded smart woman dressed knit jumper hold smartphone look at proposition empty space isolated on pink color background thinking about e-commerce PR in AI search

Misunderstood: The Role of E-Commerce PR in AI Search

, , , , ,
Most e-commerce brands treat PR like a launch tactic. Send a press release, get a product placement, run an influencer campaign. Done. Repeat next quarter. That's not a strategy, that's a schedule. And right now, it's a missed opportunity that…
A young Asian woman resting her hand on her chin, making a decision about healthech brands

How Consumers Decide Whether to Trust a Healthtech Brand

, , ,
Digital health should be a rational category. Clinical evidence, regulatory compliance, product features – on paper, it’s all comparable. And yet, consumers consistently choose one brand over another even when the underlying capabilities…
A happy, cool, African American Man in a pink sweatshirt

Does Thought Leadership for Consumer Products Matter?

, , , , , ,
The short answer is yes. But the more useful answer is: it depends on when, for whom, and what you're trying to accomplish. Consumer brands tend to think of thought leadership as a nice-to-have, something you do when you have extra budget and…
Blogarama - Blog Directory