Consumer Products PR

Finding a PR Firm with Experience Relevant to You

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One of the first questions everyone asks a potential PR agency is, "do you have experience in (my industry)?" Hiring a PR firm with experience relevant to you is a multifaceted process, and fundamentally, it's one no one really enjoys. Part…
how PR helps startups secure VC funding

How PR Helps Secure Investors

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If you're raising an investment round, you may have considered PR. Whether someone suggested it to you or you're PR curious, you've probably wondered why PR comes up so often when you're seeking investment. From your Series A and beyond, a good…
emerging industries and ambitious brands need to know these 2024 media trends

3 Media Trends Emerging and Ambitious Brands Need to Know

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When it comes to media trends emerging and ambitious brands need to know, no one knows that better than top PR agencies. Many things are driving media changes; social media is one. But so is the decrease in advertising revenue for publications,…
ChatGPT can be a great collaborator for Consumer Brands' SEO when used correctly.

What Consumer Brands Should Know About ChatGPT and SEO

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What Consumer Brands Should Know About ChatGPT and SEO Establishing a solid online presence has become a critical goal for consumer brands in today's dynamic and linked digital ecosystem. The virtual world is no longer an afterthought;…
how should consumer brands choose between sponsored content and branded content

What is Sponsored Content vs Branded Content?

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There are so many ways consumer brands can effectively reach audiences today. Brands have a dizzying array of choices; it's easy to lose track of the difference between paid content, what is sponsored content vs branded content and how does…
cpg pr and social media

Combine PR and Social Together for CPG Brand Success

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Combine PR and Social Together for CPG Brand Success There’s good news and bad news for any brand trying to break into the consumer packaged goods (CPG) industry. First, the good news: The value of the CPG market in the United States alone…