Emerging Industries

top cannabis firm

4 Features All Top Cannabis PR Firms Should Have

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The best cannabis PR agency can make a world of difference in marketing your business and boosting sales. But how do you know who is the best cannabis PR agency for you?  While there are plenty of good cannabis PR agencies out there, it's…
How important is social media to cannabis brands

How Important Is Social Media to a Cannabis Brand?

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Despite the challenges for cannabis brands, social media is important to them. In 2005, just 5% of American adults were on at least one social media platform. By 2020, that number had risen to 72%. And as social media has become a ubiquitous…
Using PR to Accelerate Cannabis Business Goals & Media Coverage

Using PR to Accelerate Cannabis Business Goals & Media Coverage

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2022 promises to be another intense news year and while there is no shortage of news stories, there IS a shortage of journalists; fewer journalists means fewer stories. With the mid-terms and a potentially all-consuming COVID news cycle, cannabis…
Psychedelic Companies

Why Should Psychedelic Companies Invest in PR Now?

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If the legalization of marijuana in a growing number of states has taught us anything, there will likely be an emerging market for other products like psychedelics, as interest grows in their recreational and medicinal benefits. The stigma around…
3 tips for cannabis brands to make news

3 Tips for Cannabis Brands to Make News in 2022

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Cannabis PR is changing as fast as the cannabis industry is changing. Our 3 tips for cannabis brands to make news and engage journalists include incorporating larger consumer and cultural trends. In order to secure earned media today, cannabis…
psybicilin PR lessons from cannabis

3 PR Lessons Psybicilin Can Learn from Cannabis

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Psybicilin is coming in hot as a curiosity in magic mushrooms blossoms. Aside from early adopters, psybicilin is mostly an unknown quantity to most consumers. Now is a great time for psybicilin to learn some PR lessons from cannabis. It won't…