Is 420 PR Campaign Worth It for Cannabis Brands?
Cannabis, Consumer Products PR, DTC, Emerging Industries, PR Branding, ThoughtsShould your cannabis company double down on a marketing or PR campaign during 420? It's popular for marketing firms and PR agencies to develop elaborate campaigns during this famous cannabis holiday. But is it worth it?
Maybe.
Who Are Your…
The Future of Health Technology: Predictions and Trends
B2B-PR, Consumer Tech PR, Emerging Industries, HealthTech, Public Relations Services, ThoughtsWith technology advancing rapidly, the healthcare industry expects to undergo significant changes in the years to come. From personalized medicine to wearable devices, the future of health technology promises to increase patient satisfaction,…
10 Healthtech Journalist to Follow on Twitter
Emerging Industries, HealthTech, Public Relations Services, Technology, ThoughtsWhere using internet services and social mobility in healthcare services was a personal choice in the past, the onset of the COVID-19 pandemic made it clear that it is now a necessity for both consumers and healthcare providers, making healthtech…
PR and Social Media for DTC (Direct to Consumer) Brands
Consumer Products PR, DTC, Lifestyle, PR Branding, product launch, Public Relations Services, ThoughtsUsing PR and Social Media for DTC Brands
[5 minute read]
Direct-to-consumer brands are increasingly growing in popularity and there are distinctive expectations consumers have for DTC brands in PR and Social Media. Instead of buying from…
3 Tips for Hiring a Cannabis PR Firm
Cannabis, CMO, Emerging Industries, founder, Hiring A PR Firm, product launch, ThoughtsThe cannabis industry is growing at a rapid rate, and cannabis-related products are being introduced to the market daily. As a result, cannabis PR firms have become increasingly popular for cannabis businesses looking to establish themselves…
3 PR Goals for CPG Brands You Can’t Ignore
Consumer Products PR, DTC, Hiring A PR Firm, PR Outcomes, product launch, ThoughtsCPG brands have seen a lot of success in recent years, and PR is a big part of that. But it's important for CPG brands to set goals with their PR agencies. Brands looking for CPG PR agencies may not know where to start or have had an unpleasant…