Thoughts

Is a 420 PR campaign worth it?

Is 420 PR Campaign Worth It for Cannabis Brands?

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Should your cannabis company double down on a marketing or PR campaign during 420? It's popular for marketing firms and PR agencies to develop elaborate campaigns during this famous cannabis holiday. But is it worth it? Maybe. Who Are Your…
The Future of Health Technology

The Future of Health Technology: Predictions and Trends

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With technology advancing rapidly, the healthcare industry expects to undergo significant changes in the years to come. From personalized medicine to wearable devices, the future of health technology promises to increase patient satisfaction,…
healthtech journalists

10 Healthtech Journalist to Follow on Twitter

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Where using internet services and social mobility in healthcare services was a personal choice in the past, the onset of the COVID-19 pandemic made it clear that it is now a necessity for both consumers and healthcare providers, making healthtech…
PR and social media for DTC brands

PR and Social Media for DTC (Direct to Consumer) Brands

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Using PR and Social Media for DTC Brands [5 minute read] Direct-to-consumer brands are increasingly growing in popularity and there are distinctive expectations consumers have for DTC brands in PR and Social Media. Instead of buying from…
3 tips for hiring a cannabis pr firm

3 Tips for Hiring a Cannabis PR Firm

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The cannabis industry is growing at a rapid rate, and cannabis-related products are being introduced to the market daily. As a result, cannabis PR firms have become increasingly popular for cannabis businesses looking to establish themselves…
CPG PR agency goals

3 PR Goals for CPG Brands You Can’t Ignore

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CPG brands have seen a lot of success in recent years, and PR is a big part of that. But it's important for CPG brands to set goals with their PR agencies.  Brands looking for CPG PR agencies may not know where to start or have had an unpleasant…