Thoughts

why is consumer PR important for DTC and CPG brands

Why Is Consumer PR Important?

, , , , , , ,
Whether for CPG or consumer tech, a solid consumer PR strategy allows your business to enjoy a larger audience and increased exposure. Read on to learn more about consumer PR, what consumer PR professionals do, and why consumer PR is important…
What Does a Consumer PR Agency Do?

What Does a Consumer PR Agency Do?

, , , , , , ,
With the abundance of information available online, consumers are more informed, and a single mistake can lead to a public relations disaster. Thus, to maintain a positive reputation, investing in a public relations agency may be helpful. These…
What is thought leadership?

Thought Leadership Best Practices

, , , ,
Are you wondering, "what is thought leadership?" Read on to find everything you need to know about the concept and its best practices! Thought leadership is one of the words that rile up the buzzword police more than almost any other term.…
using anticipation in cannabis content marketing woman anticipating

The Secret to Captivating Cannabis Marketing Content

, , ,
There's a secret hidden in ALL our brains that you can use for cannabis content marketing. Did you know that we're all ruled by a super powerful hormone? It's true. This hormone dominates decision-making, especially split-second choices like…
4 cyber insurance myths debunked by data and brand experts

4 Cyber Insurance Myths Debunked

, , , , , ,
It's an innocent mistake. Someone in your company clicks on a phishing link and suddenly customer data and private company information are at risk. It's a terrifying thought. Outside of enterprise companies, most companies don't have the internal…
los angeles cannabis PR expert

Why Use a Cannabis PR Agency in Los Angeles?

, , , , ,
PR firms in major markets come with a premium investment. In today's world, does working with a cannabis PR firm in a major metro market worth it? Yes, because major market PR firms tend to be in touch with media trends and have deeper personal…