Thoughts

healthtech PR strategies

Top 5 PR Strategies for HealthTech Communicators

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In the fast-paced world of HealthTech, effective communication and healthtech PR plays a vital role in shaping the success and reputation of a company. Because it is a fast-growing, emerging industry, Chief Marketing Officers (CMOs) and founders…
cannabis cpg brand pr consumer

Holiday Success: Leveraging Cannabis CPG Brand PR

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The holiday season offers an excellent chance for cannabis consumer packaged goods (CPG) brands. It is an opportunity to increase visibility, connect with customers, and increase sales. So what is the roadmap for holiday success leveraging cannabis…
PR service bundles for consumer brands

Unleashing the Potential of PR Packages for Consumer Products

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In the fast-paced world of consumer products, standing out from the competition and capturing the attention of target audiences is paramount. Public relations (PR) plays a crucial role in creating brand awareness, establishing credibility,…
what is content marketing

What is Content Marketing? A Comprehensive Guide

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  Picture this: you're a talented baker, and you've opened up a little bakery in your neighborhood. You know your pastries are divine, but somehow, customers aren't lining up at your door. The culprit? It's not the quality of…
owned media and content marketing 101

Content Marketing for PR

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Content marketing involves sharing any material online, such as videos, infographics, and social media posts, that don't directly promote a brand but create awareness and enhance visibility regarding the products and services of a company, also…
Align your b2b content marketing strategy with PR

B2B Content Marketing Strategies That Work

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Running a successful business might seem like a dream to many startup owners and new entrepreneurs, but it's achievable with the right B2B content marketing strategy. In this world where content is king, businesses must recognize the power of…