Thoughts

why weed conventions are important

Will Weed Conventions in the Cannabis Industry Continue to Be Important for the Future of Legalization?

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As the cannabis industry grows, so does the need for conventions and conferences that focus on weed. These events provide a valuable opportunity for businesses in the cannabis industry to network and share information with one another. They…
building trust with PR

Building Trust with PR in a Volatile Environment

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Building trust with PR is what tomorrow's leading companies are doing today. Trust is a truly earned currency. There's no fast tracking it and it's easier to gain than it is to get back, so trust is a cherished and worthy asset for any company…
post-covid marketing and public relations Poodle Mafia

Post-COVID: 10 Marketing Statistics & Strategies to Thrive in 2020 Recession

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There are TWO keywords for your post-COVID marketing strategy: Trust and Retention 2020 won't be a year any of us forgets anytime soon. Social distancing brought us personal and economic uncertainty that's sure to last through the remainder…
tourism social media agency los angeles

Travel Loyalty in the Social Media

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Social Media Is Your Partner in Travel Branding It's no secret that today more than ever, digital branding in travel and tourism matters. According to Google, only 9% of travelers know the brand they want to book with when they start their…
brand trust in social media

Brand Trust: Why Disappointing Social Metrics May Be A Good Thing

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What exactly IS brand trust and how do we measure it? Brand trust is measured in many ways, sometimes we use a metric like a net promoter score. Sometimes the value of a brand is incorporated into EBITA, and we infer higher brand-value equals…