Thoughts

PR team

Why is PR Worth It?

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You don’t need to be an influencer or celebrity to make public relations work for you. Having a good PR team on your side can help a business increase its visibility, brand recognition, and bolster its reputation in the community. These things…
Psychedelic Companies

Why Should Psychedelic Companies Invest in PR Now?

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If the legalization of marijuana in a growing number of states has taught us anything, there will likely be an emerging market for other products like psychedelics, as interest grows in their recreational and medicinal benefits. The stigma around…
are press releases effective

Are Press Releases Effective for Your PR?

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 That's a question that many business owners and CMOs are asking themselves in today's digital age. The answer, unfortunately, is not a simple one. Before we talk about press releases, let's take a step back and look at some basic PR…
psybicilin PR lessons from cannabis

3 PR Lessons Psybicilin Can Learn from Cannabis

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Psybicilin is coming in hot as a curiosity in magic mushrooms blossoms. Aside from early adopters, psybicilin is mostly an unknown quantity to most consumers. Now is a great time for psybicilin to learn some PR lessons from cannabis. It won't…
PR for DTC Brands

PR for DTC Brands

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PR for Direct-To-Consumer (DTC) Brands [Reading Time: 5 minutes] Direct-to-consumer (DTC) brands are increasingly growing in popularity. While the industry itself is hardly an emerging industry, many DTC products represent a disruption in…
using PR and social media for brand awareness

Using Earned Media, Social Media, and PR to Maximize Brand Awareness

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PR and Social Media for Maximum Brand Awareness Nothing beats when PR and social media for brand awareness. Used together strategically, they give your brand a competitive edge. With more avenues available to companies to reach their audiences,…