About Tara Coomans
CEO & Founder of Avaans Media, a PR firm specializing in emerging industries and hyper-growth companies, founded originally in Honolulu, Hawaii in 2008 and now located in Los Angeles, California.
Entries by Tara Coomans
How Hyper Growth DTC Brands Leverage PR
Hyper growth DTC brands appear to have some things in common. If you’re a DTC brand or the CMO of a DTC brand, the future looks bright. We also wanted to connect a few dots about emerging industries we think are going to be increasingly important. Average Order Value (AOV) is a Key Indicator of […]
Top Tips for Cannabis Product Launch
Cannabis is finally having its day in the sun after years of ridicule. The lifted ban on cannabis use for medical purposes (and, in some states, recreational) breathed new life into the industry, with more companies registering and more cannabis-infused products (and more variety) than ever before. But that doesn’t mean that it’s easier to […]
Tips for Launching a Cannabis Brand Using PR
It’s safe to say that cannabis is no longer down “the weeds.” At least, not in many US states. Every year in April, cannabis enthusiasts all over the globe light up a joint to celebrate this recreational (legal) plant. Cannabis startups use PR, digital marketing, and social media to launch their cannabis brands; here we […]
Expertise in Bespoke PR
Targeted PR Services
PR Reports and Insights
- The Definitive Guide to Using PR for a Successful IPO
- PR Crisis Communications Examples and Lessons Learned
- 15 Tips to Use Google For Better Consumer PR
- PR Strategies for Consumer Brands During Times of Volatility
- Drone Companies with Winning PR Strategies
- Cannabis Recall Crisis Plan: Special Report
- PR Strategies for Creating a Purpose-Driven Company
- Thought Leadership Tips and Toolkit