Entries by Tara Coomans
Why Hiring a Cannabis PR Firm Matters
Ask anyone who works in the cannabis industry: it’s different from any other industry. It’s not “just another CPG” product. It’s a highly regulated, heavily watched, extremely volatile industry. Our firm handled the first cannabis product recall in California, and we can tell you it’s not like other product recalls. We’re deeply engaged in the […]
Can Growth Marketing and Public Relations Work Together?
Can growth marketing and public relations work together. Growth marketing is about customer acquisition and retention, often through paid media, with relentless iterations and deeply engaged knowledge of the consumer. Public relations is reputation management of a company’s image, often through earned media and deep understanding of broader cultural and media trends. So what do […]
Consumer PR Trends for 2023
Today’s digitally native consumer brand challengers need to know how consumers are changing in order for their DTC brands to grow. The media landscape is distributed and yet overwhelming. The average daily time spent with major media, including television, newspapers, magazines, radio, and digital formats, amounted to 12 hours and 30 minutes (Statistica). This means […]
How Direct-to-Consumer Brands Can Continue to Grow
We live in a world where ideas, products, and signals are happening so fast that it’s hard for the consumer to process everything. Yet, direct-to-consumer brands can continue to grow with a strategic eye on awareness and trust. If we weren’t bombarded with over 5,000 advertisements per day, we could be more subtle. The fact […]
