Owned Media

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Does Media Coverage Matter in 2026

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Key Takeaways Media coverage ROI in 2026 requires a dual focus: Success now depends on reaching both human audiences and AI systems that shape visibility through summaries, rankings, and voice assistants. New ROI metrics define…
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Paid Content’s Role in PR for the AI Search Era

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AI search is changing the game for PR and marketing professionals, specially when it comes to content. So where does paid content fit in a modern PR strategy shaped by artificial intelligence?" Paid Content in Context This opinion may rattle…
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How Do I Show Up in ChatGPT Search

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AI-powered search is compelling marketing, PR, and SEO teams to break out of their traditional silos. According to recent data, 71 percent of consumers use AI tools for search, and 14 percent rely on them daily—a shift that’s reshaping how…
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GEO Strategies That Transform PR in the AI Era

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Key Takeaways AI search has become a critical audience for PRTraditional PR focused on human readers, but now AI models like ChatGPT, Gemini, and Claude are shaping how people discover brands. If your press release or content isn’t…
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​​​How Content Shapes Modern PR in the Age of AI Search​​​​

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Key Takeaways AI is transforming PR strategyWith AI search tools like ChatGPT and Google’s AI Overviews analyzing full content (not just headlines), PR must go beyond traditional press releases. Content must be clear, structured, and…
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How Product PR Helps Consumer Brands Win in the Age of AI

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Key Takeaways AI-driven discovery is reshaping consumer brand visibilityIn 2025, consumer buying journeys often begin with AI-powered search tools like voice assistants, smart summaries, and recommendation engines. These tools prioritize…
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