Owned Media

PR service bundles for consumer brands

Unleashing the Potential of PR Packages for Consumer Products

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In the fast-paced world of consumer products, standing out from the competition and capturing the attention of target audiences is paramount. Public relations (PR) plays a crucial role in creating brand awareness, establishing credibility,…
cannabis content marketing

Using Cannabis Content Marketing to Connect with the Cannabis Community

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The cannabis industry is rapidly growing, and to stay ahead of the competition, cannabis businesses must use effective content marketing strategies. Cannabis content marketing involves creating and distributing relevant and valuable content…
what is content marketing

What is Content Marketing? A Comprehensive Guide

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  Picture this: you're a talented baker, and you've opened up a little bakery in your neighborhood. You know your pastries are divine, but somehow, customers aren't lining up at your door. The culprit? It's not the quality of…
owned media and content marketing 101

Content Marketing for PR

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Content marketing involves sharing any material online, such as videos, infographics, and social media posts, that don't directly promote a brand but create awareness and enhance visibility regarding the products and services of a company, also…
Align your b2b content marketing strategy with PR

B2B Content Marketing Strategies That Work

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Running a successful business might seem like a dream to many startup owners and new entrepreneurs, but it's achievable with the right B2B content marketing strategy. In this world where content is king, businesses must recognize the power of…
Tips for CPG media coverage

3 Tips for CPG Media Coverage

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There are lots of reasons to invest in CPG PR, but no matter the reason, PR is an investment, and you want your efforts to pay off, which is why you're hiring a top-rated PR agency in the first place, right? Whether you're trying to educate…