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content marketing and PR are partners in brand building

Successful Content Marketing 101

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Content marketing involves sharing any material online, such as videos, infographics, and social media posts, that don't directly promote a brand but create awareness and enhance visibility regarding the products and services of a company. It…
cannabis content marketing

Using Cannabis Content Marketing to Connect with the Cannabis Community

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The cannabis industry is rapidly growing, and to stay ahead of the competition, cannabis businesses must use effective content marketing strategies. Cannabis content marketing involves creating and distributing relevant and valuable content…
what is content marketing

What is Content Marketing? A Comprehensive Guide

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  Picture this: you're a talented baker, and you've opened up a little bakery in your neighborhood. You know your pastries are divine, but somehow, customers aren't lining up at your door. The culprit? It's not the quality of…
Michael Rosenfeld Cannabis Industry Advertising Expert

Michael Rosenfeld Cannabis Advertising Expert

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Meet Michael Rosenfeld VP of Business Development at Cannavu. Michael is a cannabis advertising expert with the marketing chops to back up all his advice.  Michael's passion for brand building has been a career-long journey that made him into…
Top CBD words to use in press releases

Top CBD Words to Include in Your Press Release or Content

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Melinda Adamec Cannabis Industry Marketing Expert

Melinda Adamec of Gabriel Marketing Group

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Meet Melinda Adamec, SVP at Gabriel Marketing, an agency specializing in cannabis industry marketing strategy consulting, digital marketing and advertising, SEO, marketing automation, and content development. First, a little background about…