Purpose Driven PR vs Greenwashing – What’s The Difference
Consumer PR, Consumer Products PR, Earned Media, Hiring A PR Firm, Media Relations, Paid Media, PR Branding, Public Relations Services, Purpose Driven, Social Impact, ThoughtsConsumers no longer prefer brands that incorporate environmental initiatives - they demand it. It is no longer a novel feature reserved for what was once labeled 'eco' brands but is widely expected from consumers regardless of the industry.…
The Role of PR for Consumer Products
Consumer PR, Consumer Products PR, Content Marketing, Crisis Management, Earned Media, Hiring A PR Firm, Media Relations, Paid Media, PR Branding, product launch, Public Relations Services, Social Media, Social Media Advertising, ThoughtsThe landscape of consumer marketing and PR is perpetually shifting, with the direct-to-consumer (DTC) models marking one of the most significant trends in recent years. This model, particularly within the consumer packaged goods (CPG) sector,…
How Much Does a PR Agency Cost?
CMO, Crisis Management, Digital PR, Earned Media, founder, Hiring A PR Firm, Media Relations, Media Training, Native Content, Owned Media, Paid Media, PR Branding, PR Insights, Press Releases, Public Relations Services, Social Media, Social Media AdvertisingMaybe you've never hired a PR firm before, or maybe it's been a while and you're just unsure of what a PR agency costs. Either way, you're asking yourself, "how much will a PR firm cost me?" Since PR usually falls within the marketing budget,…
Should You Buy Guaranteed Media Coverage?
Earned Media, Media Relations, Native Content, Paid Media, PR Insights, Reputation ManagementDo you find yourself asking "What will I get for my money if I hire a PR agency?" You might even see offers for guaranteed media coverage. But should PR agencies guarantee media coverage? The reasons the answer is "no" might surprise you. Any…
Social Media Influencers: When To Disclose
Cannabis, Global Brands, Lifestyle, Native Content, Paid Media, Public Relations Services, Reputation Management, Social Media Advertising, Technology, Travel and TourismUpdated FTC Guidance on Influencer Marketing Disclosure
Updated July 13, 2023
The FTC's job is to preserve consumer trust. When the FTC adds clarity to its regulations, the purpose is usually to make the guidelines more clear, and…
How to Inspire Advocates and Influencers in Your Marketing
Hiring A PR Firm, Native Content, Paid Media, PR Branding, PR Insights, Reputation ManagementMarketing to influencers and advocates is all the rage, fueled by social media. But if you've ever developed a consumer campaign with influencers and/or advocates, you know it can be filled with land mines.
Part of that is what inspires advocates…