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Laura Wilkinson Sinton Cannabis Dispensary Expert

Meet Laura Wilkinson Sinton, Cannabis Dispensary Exert, and Consultant for legal dispensary applicants. Founder of Caligrown. First, a little background about Laura Wilkinson Sinton: I live in San Diego with 4 kids and 5 grandkids. My husband…

Michele Ringelberg of ThrivePop Cannabis Business Digital PR expert

Michele Ringelberg of ThrivePop – Cannabis Business Digital Marketing Expert

Cannabis, Cannabis Industry Experts, Digital PR, Emerging Industries, Public Relations Services, Social Media Advertising

Meet Michele Ringelberg, CEO of ThrivePop, a digital marketing firm specializing in cannabis. Fast-growing and ambitious brands in cannabis industry work with Michelle and her team to create digital marketing strategies and digital marketing…

How Important Is Social Media to a Cannabis Brand?

Cannabis, Earned Media, Emerging Industries, Hiring A PR Firm, PR Branding, Public Relations Services, Social Impact, Social Media, Social Media Advertising

Despite the challenges for cannabis brands, social media is important to them. In 2005, just 5% of American adults were on at least one social media platform. By 2020, that number had risen to 72%. And as social media has become a ubiquitous…

Google’s Latest Product Review Update Means for Consumer Products PR

Consumer Products PR, Consumer Tech PR, DTC, Lifestyle, Paid Media, PR Insights, product launch, SEO, Technology

Google once again updated its Product Review Update for 2022. Google's Product Review Update and consumer PR are closely tied. Yet, for many CMOs and PR people, this update falls below the radar, but it has big implications for consumer products,…

Are Press Releases Effective?

Paid Media, Press Releases, Public Relations Services, Thoughts

Is a press release an effective investment? That's a question that many business owners and marketing professionals are asking themselves in today's digital age. The answer, unfortunately, is not a simple one. If you've already done your…

Why CPG PR is Important

CMO, Digital PR, Earned Media, Hiring A PR Firm, Media Relations, Owned Media, Paid Media, PR Branding, product launch, Public Relations Services, Reputation Management, Social Media, Thoughts

One of the biggest mistakes that consumer packaged goods companies make is assuming that consumers are only interested in shallow, colorful, brightly designed packages. Consumers care about who makes their products and where they come from.…

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Meet Laura Wilkinson Sinton Dispensary Expert and Founder of Caligrown

Michele Ringelberg of ThrivePop – Cannabis Business Digital Marketing Expert

How Important Is Social Media to a Cannabis Brand?

Google’s Latest Product Review Update Means for Consumer Products PR

Are Press Releases Effective?

Why CPG PR is Important

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