Do Emerging Markets Have Special PR Needs?
Emerging Industries, PR Outcomes, Public Relations Services, ThoughtsThere is a range of emerging industries in the global marketplace, from AI, psychedelics, drones and UAVs to cryptocurrency and cleantech. Many people discuss how a new concept, technology, or product can affect everyday life. Although there’s…
Cannabis Crisis – How Communication is Different
Cannabis, Crisis Management, Emerging Industries, Hyper-growth brands, Lifestyle, ThoughtsCreating appropriate crisis communications strategies is necessary for any business, but this is especially true for a cannabis crisis. Whether it's a recall, or a significant event hits the industry, cannabis companies must change how they…
10 Steps to a Successful Product Launch
Consumer Products PR, Consumer Tech PR, DTC, Earned Media, Lifestyle, product launch, Public Relations Services, ThoughtsIn a competitive market, launching a new product is crucial for brands to stay relevant and maintain their current customers.
Before you launch your next CPG (consumer packaged goods) product, consider the following PR strategies:
8 Months…
4 Features All Top Cannabis PR Firms Should Have
Cannabis, Emerging Industries, Hiring A PR Firm, product launch, ThoughtsThe best cannabis PR agency can make a world of difference in marketing your business and boosting sales. But how do you know who is the best cannabis PR agency for you?
While there are plenty of good cannabis PR agencies out there, it's…
Are Press Releases Effective?
Paid Media, Press Releases, Public Relations Services, Thoughts Is a press release an effective investment? That's a question that many business owners and marketing professionals are asking themselves in today's digital age. The answer, unfortunately, is not a simple one.
If you've already done your…
Why CPG PR is Important
CMO, Digital PR, Earned Media, Hiring A PR Firm, Media Relations, Owned Media, Paid Media, PR Branding, product launch, Public Relations Services, Reputation Management, Social Media, ThoughtsOne of the biggest mistakes that consumer packaged goods companies make is assuming that consumers are only interested in shallow, colorful, brightly designed packages. Consumers care about who makes their products and where they come from.…