Thoughts

an emerging market ceo thinking about PR

Do Emerging Markets Have Special PR Needs?

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There is a range of emerging industries in the global marketplace, from AI,  psychedelics, drones and UAVs to cryptocurrency and cleantech. Many people discuss how a new concept, technology, or product can affect everyday life. Although there’s…
cannabis cmo in a cannabis crisis

Cannabis Crisis – How Communication is Different

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Creating appropriate crisis communications strategies is necessary for any business, but this is especially true for a cannabis crisis. Whether it's a recall, or a significant event hits the industry, cannabis companies must change how they…
steps to a successful cpg product launch

10 Steps to a Successful Product Launch

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In a competitive market, launching a new product is crucial for brands to stay relevant and maintain their current customers. Before you launch your next CPG (consumer packaged goods) product, consider the following PR strategies: 8 Months…
top cannabis firm

4 Features All Top Cannabis PR Firms Should Have

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The best cannabis PR agency can make a world of difference in marketing your business and boosting sales. But how do you know who is the best cannabis PR agency for you?  While there are plenty of good cannabis PR agencies out there, it's…
10 reasons a press release is effective

Are Press Releases Effective?

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 Is a press release an effective investment? That's a question that many business owners and marketing professionals are asking themselves in today's digital age. The answer, unfortunately, is not a simple one. If you've already done your…
CPG market

Why CPG PR is Important

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One of the biggest mistakes that consumer packaged goods companies make is assuming that consumers are only interested in shallow, colorful, brightly designed packages. Consumers care about who makes their products and where they come from.…