Content marketing involves sharing any material online, such as videos, infographics, and social media posts, that don’t directly promote a brand but create awareness and enhance visibility regarding the products and services of a company. It is an important strategy to attract and engage a targeted audience by making a brand seem more relevant through […]
I was on a webinar presented by Morgan Stanley and PwC about preparing for an IPO – and something struck me – there was optimism, and the organizations were signaling their faith in the return of IPOs, soon. 2023 has been an IPO graveyard, but as one host said, “One thing we know is markets […]
It’s impossible to ignore the dismal status of IPOs right now. But investor advisors from PwC to Morgan Stanley are reminding startups – this will eventually change, and startups need to use this time strategically. As startups embark on their journey toward an initial public offering (IPO), they face many challenges and considerations. Investors want […]
Do we need PR? Possibly. Possibly not. It all starts with your goals. These are the 5 reasons why PR is vital to growth. Straight up: PR is the only way to differentiate yourself. While it might be tempting for businesses to focus on sales and marketing only and, it’s technically possible to operate a […]
As uncertainty rises, funding falls. At least that’s what the news would have you believe. But according to Inc. magazine, seed and angel deals are still trending upward, and early-stage companies with proven product are still getting most of the deals. In fact, 64% of venture funding is early stage, and seed deals through Q2 […]
