PR Outcomes

consumer early adopter

5 Often Untapped Strategies of Early Adopter Marketing

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Ah, the early adopter. Their the people who grab on to things first, they start trends and they are influencers in their respective communities. Whether you're a startup, a movement or a personality, you need these early adopters. Marketing…
why cannabis brand trust matters more now

Why Cannabis Brand Trust Matters More Than Ever

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Cannabis trust is today's most valuable currency. As a country, the U.S. is experiencing what can best be described as the “age of distrust.” While public distrust in institutions has been escalating for at least a decade, according to…
stand out with PR at conferences

3 Standout PR Strategies for MJ Biz

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The cannabis industry is growing rapidly, and with that growth comes an increasing demand for cannabis conferences and events, like the granddaddy, MJ Biz in Las Vegas. Obtaining media coverage at a crowded conference is almost never an accident.…
3 Measurable Ways PR Increases Revenue

3 Measurable Ways PR Increases Revenue

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3 Measurable Ways PR Increases Revenue For Fast-Growing Brands and Emerging Industries If you're considering investing in a PR agency for your emerging industry or fast-growing brand, you might wonder what ways does PR increase revenue outcomes…
3 ways to screw up PR

There are 500 Ways to Screw Up PR – Here’s 3

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Over the years, I've learned there are over 500 ways to screw up PR. I'm going to be honest with you - I have a lot of conversations with people who say they hired an agency and got nothing, or not what they were promised. The consistent…
Publicity vs PR which is right for you

Publicity vs PR – Which is Right for You

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What's the difference between PR vs publicity? At first glance, they look the same. Publicity is a specific tactic to attract media coverage, it might be good or bad coverage. Public relations is a holistic brand-building, loyalty building and…