PR Branding

Purpose Driven Strategies

What is a Purpose Driven Strategy

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What is a Purpose-driven strategy? It's the natural evolution of four converging cultural changes; the first is when social, cultural, and environmental issues became more visible and urgent, followed by consumers who expect brands to connect…
How Small Independent CPG Brands Thrive with PR

How Independent CPG Brands Use PR to Compete

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If you're a smaller consumer brand, it might feel impossible to compete with the big guys. But according to Nielsen, in the United States "manufacturers outside of the top 100 have contributed to 52% of their region's annual fast moving consumer…
PR and social media for DTC brands

PR and Social Media for DTC (Direct to Consumer) Brands

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Using PR and Social Media for DTC Brands [5 minute read] Direct-to-consumer brands are increasingly growing in popularity and there are distinctive expectations consumers have for DTC brands in PR and Social Media. Instead of buying from…
3 characteristics of a purpose-driven brand

What Is Purpose-Driven PR?

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Purpose-driven public relations means the brand proactively builds incorporates values that impact social, cultural, and environmental issues. A true purpose-driven company makes corporate choices within its purpose framework, even when it means…
DTC consumer using the metaverse

Should DTC Brands Join the Metaverse?

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Because of the competitive nature of customer acquisition, hyper-growth DTC (D2C) brands are always looking for ways to improve word of mouth and awareness. So it's no surprise that a lot of fast-growing DTC brands of all sizes are asking, "should…
Publicity Lessons for Female Founders from Sara Blakely Spanx XEO

3 Publicity Lessons Female Founders Can Learn from Sara Blakely

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Sara Blakely didn't become one of the most admired female CEOs without taking her public image seriously. Blakely credits her publicity-savvy approach to her grass-roots success that launched a billion-dollar exit. Sara Blakely became notable…