What’s the Difference Between Public Relations & Communications?
Hiring A PR Firm, product launch, Public Relations Services, ThoughtsWhat is the difference between public relations and communication? PR and communications are so intertwined that distinguishing between the two may seem like splitting a hair. Public relations always involve communications, but communications…
Do Emerging Markets Have Special PR Needs?
Emerging Industries, PR Outcomes, Public Relations Services, ThoughtsThere is a range of emerging industries in the global marketplace, from AI, psychedelics, drones and UAVs to cryptocurrency and cleantech. Many people discuss how a new concept, technology, or product can affect everyday life. Although there’s…
The Most Notable Consumer Tech PR Trends for 2022
CMO, Consumer Products PR, Consumer Tech PR, Emerging Industries, Hyper-growth brands, Specialties, TechnologyThe consumer tech PR trends to watch for 2022 are exciting and combine other macro trends impacting emerging brands' PR this year. This year, for the first time in two years, consumer tech companies gathered to show off their latest innovations…
Cannabis Crisis – How Communication is Different
Cannabis, Crisis Management, Emerging Industries, Hyper-growth brands, Lifestyle, ThoughtsCreating appropriate crisis communications strategies is necessary for any business, but this is especially true for a cannabis crisis. Whether it's a recall, or a significant event hits the industry, cannabis companies must change how they…
10 Steps to a Successful Product Launch
Consumer Products PR, Consumer Tech PR, DTC, Earned Media, Lifestyle, product launch, Public Relations Services, ThoughtsIn a competitive market, launching a new product is crucial for brands to stay relevant and maintain their current customers.
Before you launch your next CPG (consumer packaged goods) product, consider the following PR strategies:
8 Months…
5 Times B2B PR is Worth It
B2B-PR, CMO, founder, Hiring A PR Firm, Hyper-growth brands, PR Branding, PR Insights, PR Outcomes, Public Relations ServicesIs B2B PR worth it? That absolutely depends on your business objectives and the value you place on those business objectives. If you're pre-IPO, seeking venture capital, or strategizing an exit, PR can be the difference between an average and…