Specialties

How Important Is Social Media to a Cannabis Brand?

Cannabis, Earned Media, Emerging Industries, Hiring A PR Firm, PR Branding, Public Relations Services, Social Impact, Social Media, Social Media Advertising

Despite the challenges for cannabis brands, social media is important to them. In 2005, just 5% of American adults were on at least one social media platform. By 2020, that number had risen to 72%. And as social media has become a ubiquitous…

Using PR to Accelerate Cannabis Business Goals & Media Coverage

Cannabis, Earned Media, Emerging Industries, PR Insights, product launch, Public Relations Services

2022 promises to be another intense news year and while there is no shortage of news stories, there IS a shortage of journalists; fewer journalists means fewer stories. With the mid-terms and a potentially all-consuming COVID news cycle, cannabis…

Google’s Latest Product Review Update Means for Consumer Products PR

Consumer Products PR, Consumer Tech PR, DTC, Lifestyle, Paid Media, PR Insights, product launch, SEO, Technology

Google once again updated its Product Review Update for 2022. Google's Product Review Update and consumer PR are closely tied. Yet, for many CMOs and PR people, this update falls below the radar, but it has big implications for consumer products,…

Why CPG PR is Important

CMO, Digital PR, Earned Media, Hiring A PR Firm, Media Relations, Owned Media, Paid Media, PR Branding, product launch, Public Relations Services, Reputation Management, Social Media, Thoughts

One of the biggest mistakes that consumer packaged goods companies make is assuming that consumers are only interested in shallow, colorful, brightly designed packages. Consumers care about who makes their products and where they come from.…

Why is PR Worth It?

Digital PR, Earned Media, Hiring A PR Firm, Hyper-growth brands, Owned Media, Paid Media, PR Branding, Public Relations Services, Reputation Management, Social Media, Thoughts

You don’t need to be an influencer or celebrity to make public relations work for you. Having a good PR team on your side can help a business increase its visibility, brand recognition, and bolster its reputation in the community. These things…

Why Should Psychedelic Companies Invest in PR Now?

Cannabis, Digital PR, Earned Media, Emerging Industries, Emerging Industries: Psychedelics, Hiring A PR Firm, Hyper-growth brands, Owned Media, Paid Media, PR Branding, Psybicilin, Public Relations Services, Reputation Management, Social Media, Thoughts

If the legalization of marijuana in a growing number of states has taught us anything, there will likely be an emerging market for other products like psychedelics, as interest grows in their recreational and medicinal benefits. The stigma around…

Specialties

How Important Is Social Media to a Cannabis Brand?

Using PR to Accelerate Cannabis Business Goals & Media Coverage

Google’s Latest Product Review Update Means for Consumer Products PR

Why CPG PR is Important

Why is PR Worth It?

Why Should Psychedelic Companies Invest in PR Now?

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