4 Features All Top Cannabis PR Firms Should Have
Cannabis, Emerging Industries, Hiring A PR Firm, product launch, ThoughtsThe best cannabis PR agency can make a world of difference in marketing your business and boosting sales. But how do you know who is the best cannabis PR agency for you?
While there are plenty of good cannabis PR agencies out there, it's…
Tara Coomans Selected to Speak at PRSA Western Regional Conference
Announcements, Avaans News, CMO, founder, Purpose DrivenCongratulations to our CEO, Tara Coomans!
As a public relations expert, Tara has been chosen to speak at the Public Relations Society Western Region Conference. The annual conference, this year held in Honolulu, in April 2022 attracts thousands…
How Important Is Social Media to a Cannabis Brand?
Cannabis, Earned Media, Emerging Industries, Hiring A PR Firm, PR Branding, Public Relations Services, Social Impact, Social Media, Social Media AdvertisingDespite the challenges for cannabis brands, social media is important to them.
In 2005, just 5% of American adults were on at least one social media platform. By 2020, that number had risen to 72%. And as social media has become a ubiquitous…
Using PR to Accelerate Cannabis Business Goals & Media Coverage
Cannabis, Earned Media, Emerging Industries, PR Insights, product launch, Public Relations Services2022 promises to be another intense news year and while there is no shortage of news stories, there IS a shortage of journalists; fewer journalists means fewer stories. With the mid-terms and a potentially all-consuming COVID news cycle, cannabis…
Google’s Latest Product Review Update Means for Consumer Products PR
Consumer Products PR, Consumer Tech PR, DTC, Lifestyle, Paid Media, PR Insights, product launch, SEO, TechnologyGoogle once again updated its Product Review Update for 2022. Google's Product Review Update and consumer PR are closely tied. Yet, for many CMOs and PR people, this update falls below the radar, but it has big implications for consumer products,…
Why CPG PR is Important
CMO, Digital PR, Earned Media, Hiring A PR Firm, Media Relations, Owned Media, Paid Media, PR Branding, product launch, Public Relations Services, Reputation Management, Social Media, ThoughtsOne of the biggest mistakes that consumer packaged goods companies make is assuming that consumers are only interested in shallow, colorful, brightly designed packages. Consumers care about who makes their products and where they come from.…