Technology

Healthtech PR professional with pink ribbon symbol

What is Healthtech PR?

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The emerging healthtech industry has increased in recent years due to several factors, including an aging population, increasing demand for personalized care, and the rising cost of healthcare facilities. However, the increasing competition…
A Tech PR professional that tells great tech stories

What Makes a Great Tech Story Today

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Tech PR needs to be reinvented. Telling a great tech story today differs from what it used to be. For the past 15 years, tech has been leading much of the conversation, so with a few press releases and a TED Talk, an upcoming and coming CEO…
HealthTech PR

6 Ways PR Helped Hypergrowth Healthtech Brands Thrive

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Ever since the pandemic, there has been a new emphasis on the emerging industry of telehealth, many of which are on the pre-IPO track. And while telehealth VC investment is expected to stay flat in 2023, the industry received an exciting $29.1…
cannabis tech CMO

3 Lessons Cannabis Tech Can Learn From Silicon Valley Failures

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[3 minutes] Some have said that the fastest-growing sector in cannabis is cannabis technology. While cannabis technology companies often serve very specific regulatory needs and enter the marketplace in a tech-mature world (as opposed to…
consumer early adopter

5 Often Untapped Strategies of Early Adopter Marketing

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Ah, the early adopter. Their the people who grab on to things first, they start trends and they are influencers in their respective communities. Whether you're a startup, a movement or a personality, you need these early adopters. Marketing…
tech consumer

The Most Notable Consumer Tech PR Trends for 2022

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The consumer tech PR trends to watch for 2022 are exciting and combine other macro trends impacting emerging brands' PR this year. This year, for the first time in two years, consumer tech companies gathered to show off their latest innovations…