Tag Archive for: startup pr

As uncertainty rises, funding falls. At least that’s what the news would have you believe. But according to Inc. magazine, seed and angel deals are still trending upward, and early stage companies with proven product are still getting most of the deals. In fact, 64% of venture funding is early stage, and seed deals through Q2 of 2022 were on par with the entirety of 2019 (Q2 NVCA/PitchBook). That means for hyper-growth or ambitious companies and challenger brands, there is still an opportunity for you. So what should you do when VC funding is down and inflation is still driving uncertainty? I’ve been through every recession since 9/11 and I’ve been working with ambitious brands and companies since then as well. So I’ve seen what successful businesses do during recessions to position themselves for competitive advantage, survival and growth, despite the economic hurdles. Over the years I’ve noticed, startups who focus on looking ahead while being laser-focused, and tend to survive tumultuous times.

Focus Your Energies and Budget

“Everything you do, do exceptionally well, and if you aren’t exceptional at it, then get rid of it or outsource it.”

Look at everything you’re doing and cut out the things you aren’t doing well. For example, let’s say your internal biz development team is excellent, but your event marketing isn’t producing the results you’d hoped for, take that event marketing budget and focus it on one thing your biz dev team says they need to get to the next level.

Everything you do, do exceptionally well, and if you aren’t exceptional at it, then get rid of it or outsource it. Outsourcing is just more nimble. What you outsource, be exceptionally clear about your goals, so you can maximize your reduced budget. Focusing your time and budget has the additional advantage of clearing out the cobwebs and giving you new insight into operational efficiencies too. Who knows? You might decide that outsourcing certain strategies, like PR, simply works better than doing it in-house, anyway.

Startups should also focus on the long term. Think about ways you can increase efficiencies with agency partners, and where you can maximize the partners you have on board.

 

Bullish on the Future

“Deals are still happening, but they’re more happening on industries and trends which are moving ahead full steam, no matter what happens to the economy,”

What should a startup focus on when thinking about funding? No matter what happens to the economy, innovation rolls forward, and VCs know this. The money isn’t on solving today’s problems, it’s on solving tomorrow’s problems. According to Pitchbook, in Q1 of 2022, VC’s raised more money than in the entirety of 2019. So are coming down? Oh, absolutely, but VC’s know – the future is now.

Even when funding is down, deals are still happening, but they’re more happening on industries and trends which are moving ahead full steam. So do your homework on where your product fits into the biggest challenges or opportunities in the next 5, 10, 15 years. Look at all the challenges the pandemic brought to light – those challenges are still top of mind, and the companies solving those problems will have a head start. Your corporate storytelling should also lean into the future and purpose driven initiatives. These two aspects will allow you to lead against your peers.

FinTech is another area where the gloom and doom may be over-reported – through Q2, FinTech funding was still more than in 2019, but it’s definitely not as frothy as 2021. FinTech founder may wish to focus on thought leadership and tie it into purpose-driven points of view in order to tap into future trends.

Plan For Success

“Companies that survive this time focus… on problem-solving,”

Now is the time to think out loud and do your due diligence for tomorrow. Companies that survive this time focus their operations team on problem-solving. For example, if  VC funding doesn’t seem likely for you right now, turn your attention to policy initiatives at the federal and local levels. For example, the last infrastructure project had a lot of opportunities for climate-related startups. And the 2021 infrastructure package held lots of tidbits for infrastructure tech programs, that emerging industries like drones and UOV could take advantage of.

Consumer tech VC funding really has taken a sharp nose-dive. Storytelling PR campaigns may not be as attractive as they once were for consumer tech. Now is the time to look at product-based programs which increase awareness but not the budget.

You should take this opportunity to do some scenario planning as well. Now is a great time to plan for a crisis, and create plans for things like cyber breaches ,which will help you secure your future.

 

Tomorrow’s greatest companies and emerging industries aren’t going to allow this uncertainty to derail them. This is where the rubber meets the road, and strategy makes a difference.

Tag Archive for: startup pr

PR THAT MOVES AT YOUR SPEED


Emerging markets have special PR needs. Since 2008, our team has been at the forefront of the new industries, including tech to sustainability, cannabis, and drones. No matter your objectives, deep client loyalty, investor attention, or brand awareness, emerging industry public relations is the most effective tool to build trust and awareness in the industry.

If there’s one thing we’ve learned – it’s OK to be different. We’re not the right fit for everyone, but our differences make your results exceptional. Working with a passionate executive-level PR agency team is exhilarating. If you are in an emerging industry or a hyper-growth company, with ambitious goals, you’ve come to the right place.

Our purpose is to make meaningful, lasting impact on your business goals. Our extensive backgrounds give you a distinct advantage-fast.

We’re fiercely protective of your reputation, strategically creative, and tenacious in securing press coverage, nimble enough to service the needs of dynamic companies in emerging industries.

Because we specialize in companies at the growth stage, we are solution-oriented and proactive.

We are a small house, a boutique firm. We work with a select number of clients as committed as we are to growth.

 We go shoulder to shoulder with our clients, we’re all-in on your success. We dig in deep and proactively add value from startup through IPO. We’re a team of digitally forward big thinkers with an eye for detail. By diving straight into your purpose to find the connective tissue your clients or customers respond to, we develop noteworthy brands.

If this sounds like the kind of PR firm partnership you’re looking for, we’d love to talk to you too.

Los Angeles

New York

WHAT OUR CLIENTS SAY ABOUT OUR EMERGING INDUSTRY PR RESULTS

“Exactly what we were looking for in PR representation… smart, tough, persistent, and well connected,” 

– CMO

“…excellent feel for gauging public opinion and projecting public reaction to certain campaigns. Best of all, campaigns were universally successful, providing significant and measurable growth.”

-VP of Marketing

“We have been consistently getting featured in various strong publications on a monthly basis. I would highly recommend them to anyone looking for content/media/social/PR services,”

-Founder

EMERGING MARKETS PR INSIGHTS

what should startups focus on as VC funding shifts
Google and Consumer PR
cannabis tradeshow and conference

As uncertainty rises, funding falls. At least that’s what the news would have you believe. But according to Inc. magazine, seed and angel deals are still trending upward, and early stage companies with proven product are still getting most of the deals. In fact, 64% of venture funding is early stage, and seed deals through Q2 of 2022 were on par with the entirety of 2019 (Q2 NVCA/PitchBook). That means for hyper-growth or ambitious companies and challenger brands, there is still an opportunity for you. So what should you do when VC funding is down and inflation is still driving uncertainty? I’ve been through every recession since 9/11 and I’ve been working with ambitious brands and companies since then as well. So I’ve seen what successful businesses do during recessions to position themselves for competitive advantage, survival and growth, despite the economic hurdles. Over the years I’ve noticed, startups who focus on looking ahead while being laser-focused, and tend to survive tumultuous times.

Focus Your Energies and Budget

“Everything you do, do exceptionally well, and if you aren’t exceptional at it, then get rid of it or outsource it.”

Look at everything you’re doing and cut out the things you aren’t doing well. For example, let’s say your internal biz development team is excellent, but your event marketing isn’t producing the results you’d hoped for, take that event marketing budget and focus it on one thing your biz dev team says they need to get to the next level.

Everything you do, do exceptionally well, and if you aren’t exceptional at it, then get rid of it or outsource it. Outsourcing is just more nimble. What you outsource, be exceptionally clear about your goals, so you can maximize your reduced budget. Focusing your time and budget has the additional advantage of clearing out the cobwebs and giving you new insight into operational efficiencies too. Who knows? You might decide that outsourcing certain strategies, like PR, simply works better than doing it in-house, anyway.

Startups should also focus on the long term. Think about ways you can increase efficiencies with agency partners, and where you can maximize the partners you have on board.

 

Bullish on the Future

“Deals are still happening, but they’re more happening on industries and trends which are moving ahead full steam, no matter what happens to the economy,”

What should a startup focus on when thinking about funding? No matter what happens to the economy, innovation rolls forward, and VCs know this. The money isn’t on solving today’s problems, it’s on solving tomorrow’s problems. According to Pitchbook, in Q1 of 2022, VC’s raised more money than in the entirety of 2019. So are coming down? Oh, absolutely, but VC’s know – the future is now.

Even when funding is down, deals are still happening, but they’re more happening on industries and trends which are moving ahead full steam. So do your homework on where your product fits into the biggest challenges or opportunities in the next 5, 10, 15 years. Look at all the challenges the pandemic brought to light – those challenges are still top of mind, and the companies solving those problems will have a head start. Your corporate storytelling should also lean into the future and purpose driven initiatives. These two aspects will allow you to lead against your peers.

FinTech is another area where the gloom and doom may be over-reported – through Q2, FinTech funding was still more than in 2019, but it’s definitely not as frothy as 2021. FinTech founder may wish to focus on thought leadership and tie it into purpose-driven points of view in order to tap into future trends.

Plan For Success

“Companies that survive this time focus… on problem-solving,”

Now is the time to think out loud and do your due diligence for tomorrow. Companies that survive this time focus their operations team on problem-solving. For example, if  VC funding doesn’t seem likely for you right now, turn your attention to policy initiatives at the federal and local levels. For example, the last infrastructure project had a lot of opportunities for climate-related startups. And the 2021 infrastructure package held lots of tidbits for infrastructure tech programs, that emerging industries like drones and UOV could take advantage of.

Consumer tech VC funding really has taken a sharp nose-dive. Storytelling PR campaigns may not be as attractive as they once were for consumer tech. Now is the time to look at product-based programs which increase awareness but not the budget.

You should take this opportunity to do some scenario planning as well. Now is a great time to plan for a crisis, and create plans for things like cyber breaches ,which will help you secure your future.

 

Tomorrow’s greatest companies and emerging industries aren’t going to allow this uncertainty to derail them. This is where the rubber meets the road, and strategy makes a difference.

PR THAT MOVES AT YOUR SPEED


Emerging markets have special PR needs. Since 2008, our team has been at the forefront of the new industries, including tech to sustainability, cannabis, and drones. No matter your objectives, deep client loyalty, investor attention, or brand awareness, emerging industry public relations is the most effective tool to build trust and awareness in the industry.

If there’s one thing we’ve learned – it’s OK to be different. We’re not the right fit for everyone, but our differences make your results exceptional. Working with a passionate executive-level PR agency team is exhilarating. If you are in an emerging industry or a hyper-growth company, with ambitious goals, you’ve come to the right place.

Our purpose is to make meaningful, lasting impact on your business goals. Our extensive backgrounds give you a distinct advantage-fast.

We’re fiercely protective of your reputation, strategically creative, and tenacious in securing press coverage, nimble enough to service the needs of dynamic companies in emerging industries.

Because we specialize in companies at the growth stage, we are solution-oriented and proactive.

We are a small house, a boutique firm. We work with a select number of clients as committed as we are to growth.

 We go shoulder to shoulder with our clients, we’re all-in on your success. We dig in deep and proactively add value from startup through IPO. We’re a team of digitally forward big thinkers with an eye for detail. By diving straight into your purpose to find the connective tissue your clients or customers respond to, we develop noteworthy brands.

If this sounds like the kind of PR firm partnership you’re looking for, we’d love to talk to you too.

Los Angeles

New York

WHAT OUR CLIENTS SAY ABOUT OUR EMERGING INDUSTRY PR RESULTS

“Exactly what we were looking for in PR representation… smart, tough, persistent, and well connected,” 

– CMO

“…excellent feel for gauging public opinion and projecting public reaction to certain campaigns. Best of all, campaigns were universally successful, providing significant and measurable growth.”

-VP of Marketing

“We have been consistently getting featured in various strong publications on a monthly basis. I would highly recommend them to anyone looking for content/media/social/PR services,”

-Founder

EMERGING MARKETS PR INSIGHTS

Headlines for our PR Clients
Cannabis Beverage PR