Growth Strategies for B2B Tech That Improve Reputation
Artificial Intelligence, CMO, Emerging Industries, founder, HealthTech, Hyper-growth brands, IPO, M&A Outcomes, Public Relations Services, Technology, UAVWith 2023 in the rearview mirror, the collective attention of B2B tech companies turns to 2024. While the Fed is looking to drop rates in 2024, and that may help out startups looking for venture capital, there are still many strategies that…
How to Get Featured in Magazines: A Consumer PR Cheat
Consumer PR, Hiring A PR Firm, PR Branding, product launch, Public Relations Services, Social Media, Social Media Advertising, ThoughtsIf your consumer brand is at a point in its journey where you’re wondering how to get featured in magazines, then it’s time to consider consumer PR. Many consumer brands have been successfully created through marketing and advertising, but…
Consumer Brand Trust Trends for 2024
Consumer Products PR, PR Insights, Public Relations Services, TrustWill purpose-driven initiatives make a return in 2024? For consumer brands, it appears so. Everywhere we look, everyone is talking about the consumer-brand trust gap. As we move into an election year, conversations will swirl around social impact…
Securing Capital Through Investor Confidence
B2B-PR, Emerging Industries, Hyper-growth brands, IPO, PR Insights, Public Relations Services, Technology, TrustWhile the wild days of 2021 are firmly behind us, investors are starting to get back in the saddle, and there are positive signals for 2024, including fintech and other emerging tech like AI. Because there isn't as much money in the pool, attracting…
Measuring Public Relations for Consumer Brands
Consumer PR, Consumer Products PR, Earned Media, Hiring A PR Firm, Media Relations, Paid Media, PR Branding, product launch, Public Relations Services, ThoughtsAs you start to consider the impact of PR on your consumer brand, it’s easy to look at its value through a traditional marketing or advertising lens. Granted, paid media may be easier to track and measure regarding ROI, but that doesn’t…
Paid vs Earned Media: What’s The Deal?
Consumer PR, Digital PR, Earned Media, Hiring A PR Firm, Paid Media, product launch, Public Relations Services, Social Media, Social Media Advertising, ThoughtsConsumer brand communications hinges on one core goal: getting in front of the right audience. However, for many businesses, this rarely surpasses the stage of paid media marketing. Could this be due to the fact that many companies feel out…