
3 Cannabis Branding Tips for Businesses Preparing for Adult-Use
Cannabis, CMO, Emerging Industries, founderKey Takeaways
Understand Your Customer Deeply: Go beyond basic demographics to explore your customers' lifestyles, passions, and motivations. Create detailed customer profiles to gain insights into both existing cannabis users and those…

PR Insights from the Eaze Cannabis Report
Cannabis, Emerging Industries, PR Insights, Public Relations ServicesKey Takeaways
Continued Popularity of Vapes: Despite previous concerns during the 2019 vape crisis, vape products maintained strong sales across all age groups in 2020. While edibles led overall purchases, vapes remained the second choice…

Will Weed Conventions in the Cannabis Industry Continue to Be Important for the Future of Legalization?
Cannabis, Emerging Industries, Hyper-growth brands, Public Relations Services, ThoughtsKey Takeaways
Networking and Collaboration: Cannabis conventions serve as vital networking hubs where industry professionals can connect, share information, and learn from each other’s experiences. These events help businesses navigate…

11 Twitter Accounts Every Cannabis CEO Should Follow
Cannabis, founder, Social MediaKey Takeaways
Curated Industry Insights: Cannabis CEOs should follow accounts that provide valuable insights into industry trends, regulations, and business analysis. Notable accounts include Jeremy Berke for straightforward news coverage,…

6 Free Cannabis PR Ideas During a Cannabis Correction Without Additional Costs
Cannabis, Public Relations ServicesKey Takeaways
Relationships matter more in a downturn: Strong connections with industry associations, employees, partners, vendors, and customers can protect brand value when the market is under pressure.
Customer loyalty is earned in…

Capitalizing on the Trend of Celebrity Cannabis CEOs
Cannabis, Emerging Industries, founder, Media Relations, PR Insights, Public Relations Services, Thought LeadershipKey Takeaways
Embrace Social Media Engagement: Cannabis CEOs should leverage social media to build trust and connect with consumers. Regular, authentic interactions can help close the gap between the C-suite and the public, making the CEO…



