Cannabis

CBD maketing and pr

CBD Marketing & PR: Don’t Let Hemp Seed Oil Steal Your Thunder

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Key Takeaways Clarify CBD vs. Hemp Seed Oil: Educate consumers on the significant differences between CBD and hemp seed oil, emphasizing that hemp seed oil does not contain CBD. Use marketing and PR efforts to clearly communicate this distinction…
cannabis event marketer

Turning Cannabis Event Marketing into Public Relations Opportunities

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Key Takeaways Maximize Event Impact with PR Collaboration: Collaborating with a cannabis PR agency is crucial for turning industry events into meaningful PR opportunities. Effective strategies include sponsoring speakers or unique event…
cannabis brands

5 Ways Cannabis PR will Change in 2020

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Key Takeaways Evolving Media Landscape: The cannabis PR industry faces challenges due to media layoffs and a crowded news cycle, making it essential for brands to adapt their strategies and timelines for announcements, especially as national…
social media cannabis influencer

The Highs & Lows of Cannabis Social Media

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There are some winning examples of cannabis social media - some things to think about if yours isn't one-YET.
5 emotional triggers in marketing

5 Emotions For Your Marketing & When To Use Them

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Key Takeaways Utilize Fear for Urgency: Fear, particularly "Fear of Missing Out" (FOMO) and "Fear of Isolation," can create a strong sense of urgency and deeper connections. Use fear in your marketing when you have actionable solutions,…
cannabis brands

What Cannabis Businesses Need To Learn From Consumer Brands – Fast

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Key Takeaways Evolving Consumer Demographics: Today's cannabis users are diverse and view cannabis as just one aspect of their lives. Marketers must understand that these consumers are less about "cannabis culture" and more about how cannabis…
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