Audience

Consumer PR trends for right now, brought to you by Avaans Media, a top consumer pr agency

Consumer PR Trends for 2023

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Today's digitally native consumer brand challengers need to know how consumers are changing in order for their  DTC brands to grow.  The media landscape is distributed and yet overwhelming. The average daily time spent with major media, including…
a customer shopping a DTC brand

How Hyper Growth DTC Brands Leverage PR

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Hyper growth DTC brands appear to have some things in common. If you're a DTC brand or the CMO of a DTC brand, the future looks bright. We also wanted to connect a few dots about emerging industries we think are going to be increasingly important. …
Qualities of a Thought Leader

Qualities of a Thought Leader

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What comes to mind when you think about the thought leaders you admire the most? Is it book tours, massive stages, TED Talks, keynote appearances, or even YouTube accounts and Instagram profiles? There is no shortage of distinct insights and…
What is thought leadership?

Thought Leadership Best Practices

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Are you wondering, "what is thought leadership?" Read on to find everything you need to know about the concept and its best practices! Thought leadership is one of the words that rile up the buzzword police more than almost any other term.…
woman CEO thought leader

CEO Thought Leadership: Why Ambitious Executives Stay Visible

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The role of the CEO is ever-changing and one of the most notable evolutions is the expectation that a CEO be a visible leader. Some of the world's best-known brands just wouldn't be the same without their visible CEOs or founders. Ambitious…
4 cyber insurance myths debunked by data and brand experts

4 Cyber Insurance Myths Debunked

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It's an innocent mistake. Someone in your company clicks on a phishing link and suddenly customer data and private company information are at risk. It's a terrifying thought. Outside of enterprise companies, most companies don't have the internal…