PR Insights

A Tech PR professional that tells great tech stories

What Makes a Great Tech Story Today

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Tech PR needs to be reinvented. Telling a great tech story today differs from what it used to be. For the past 15 years, tech has been leading much of the conversation, so with a few press releases and a TED Talk, an upcoming and coming CEO…
make your CFO happy by saving money on your agency budget

5 Ways to Save on Your Agency Budget

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When the economy is unpredictable, it's challenging to plan. Yet, plan you must. Even when you love your PR and marketing agency, during these times, it's tempting to cut marketing and PR budgets. I know both sides of this fence. I've been an…
what to look for in a PR firm before you hire them

6 Questions to Ask and What To Look For Before Hiring A PR Firm

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What Should You Really Be Look For In A PR Firm? Whenever I talk to someone hiring a PR firm, I really have empathy. We know, hiring a PR firm can be daunting. With increasing frequency, we're hearing stories from clients who have experienced…
leverage media coverage

5 Ways To Leverage Media Coverage

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5 Ways to Leverage Media Coverage Leveraging media coverage is the key to maximizing PR outcomes for hyper-growth brands and emerging industries.   This post originally appeared in Authority Magazine Welcome to another installment…
Publicity Lessons for Female Founders from Sara Blakely Spanx XEO

3 Publicity Lessons Female Founders Can Learn from Sara Blakely

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Sara Blakely didn't become one of the most admired female CEOs without taking her public image seriously. Blakely credits her publicity-savvy approach to her grass-roots success that launched a billion-dollar exit. Sara Blakely became notable…
3 ways female cannabis entrepreneurs can secure media

3 Publicity Ideas for Women Cannabis Entrepreneurs

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Even the savviest woman cannabis entrepreneurs need fresh publicity ideas. Women in cannabis. In the early days, there was a lot of media attention around the entrepreneurship opportunities in cannabis, and even more about how the cannabis…