What Makes a Great Tech Story Today
Audience, founder, Hyper-growth brands, PR Insights, product launch, Purpose Driven, Social Impact, Technology, TrustTech PR needs to be reinvented. Telling a great tech story today differs from what it used to be.
For the past 15 years, tech has been leading much of the conversation, so with a few press releases and a TED Talk, an upcoming and coming CEO…
5 Ways to Save on Your Agency Budget
CMO, founder, Hiring A PR Firm, PR Insights, Public Relations ServicesWhen the economy is unpredictable, it's challenging to plan. Yet, plan you must. Even when you love your PR and marketing agency, during these times, it's tempting to cut marketing and PR budgets. I know both sides of this fence. I've been an…
6 Questions to Ask and What To Look For Before Hiring A PR Firm
Hiring A PR Firm, PR Insights, Press Releases, Public Relations ServicesWhat Should You Really Be Look For In A PR Firm?
Whenever I talk to someone hiring a PR firm, I really have empathy. We know, hiring a PR firm can be daunting. With increasing frequency, we're hearing stories from clients who have experienced…
5 Ways To Leverage Media Coverage
Consumer Products PR, DTC, Earned Media, M&A Outcomes, PR Insights, product launch5 Ways to Leverage Media Coverage
Leveraging media coverage is the key to maximizing PR outcomes for hyper-growth brands and emerging industries.
This post originally appeared in Authority Magazine
Welcome to another installment…
3 Publicity Lessons Female Founders Can Learn from Sara Blakely
Capital Raise Outcomes, CMO, Consumer Products PR, DTC, founder, Hyper-growth brands, Lifestyle, M&A Outcomes, PR Branding, PR Insights, product launchSara Blakely didn't become one of the most admired female CEOs without taking her public image seriously. Blakely credits her publicity-savvy approach to her grass-roots success that launched a billion-dollar exit.
Sara Blakely became notable…
3 Publicity Ideas for Women Cannabis Entrepreneurs
Cannabis, founder, PR Insights, Public Relations Services, Purpose DrivenEven the savviest woman cannabis entrepreneurs need fresh publicity ideas.
Women in cannabis. In the early days, there was a lot of media attention around the entrepreneurship opportunities in cannabis, and even more about how the cannabis…