PR Insights

reasons every ceo needs a ghostwriter for effective thought leadership

3 Reasons Every CEO Needs a Ghostwriter

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What do Jack Welch, Stephen R. Covey, and Richard Branson all have in common? Well, besides being some of the best-known business leaders in the world, they've all used ghostwriters. Hmmm...could there be a connection between those two things?…
Tips for CPG media coverage

3 Tips for CPG Media Coverage

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There are lots of reasons to invest in CPG PR, but no matter the reason, PR is an investment, and you want your efforts to pay off, which is why you're hiring a top-rated PR agency in the first place, right? Whether you're trying to educate…
Martha Stewart PR Lessons for Consumer Brands

3 Martha Stewart PR Lessons For Consumer Brands

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Perhaps one of the greatest PR stories in history is about lifestyle icon Martha Stewart. Martha Stewart's PR playbook is vast, and it's nimble. She knows how to stay modern and adjust her PR strategies to the cultural temperature. From her…
purpose driven communication tips

3 Pitfalls to Purpose Driven Communication

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Recently, Google polled 3,000 Americans to find out how they responded to sustainability messaging. As more brands make efforts to become more sustainable or even start any sort of purpose-driven communications,  these four tips will help you…
Purpose Driven Strategies

What is a Purpose Driven Strategy

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What is a Purpose-driven strategy? It's the natural evolution of four converging cultural changes; the first is when social, cultural, and environmental issues became more visible and urgent, followed by consumers who expect brands to connect…