3 Reasons Every CEO Needs a Ghostwriter
CMO, Corporate Communications, Emerging Industries, Global Brands, Hyper-growth brands, PR Insights, Thought LeadershipWhat do Jack Welch, Stephen R. Covey, and Richard Branson all have in common? Well, besides being some of the best-known business leaders in the world, they've all used ghostwriters. Hmmm...could there be a connection between those two things?…
3 Tips for CPG Media Coverage
Consumer Products PR, Digital PR, DTC, Earned Media, Owned Media, PR Insights, PR OutcomesThere are lots of reasons to invest in CPG PR, but no matter the reason, PR is an investment, and you want your efforts to pay off, which is why you're hiring a top-rated PR agency in the first place, right? Whether you're trying to educate…
3 Martha Stewart PR Lessons For Consumer Brands
Consumer Products PR, Hyper-growth brands, Lifestyle, PR Insights, product launch, Thought LeadershipPerhaps one of the greatest PR stories in history is about lifestyle icon Martha Stewart. Martha Stewart's PR playbook is vast, and it's nimble. She knows how to stay modern and adjust her PR strategies to the cultural temperature. From her…
Product Review Trends for Consumer PR
Consumer PR, Consumer Products PR, Consumer Tech PR, DTC, PR Insights, product launch, Public Relations Services3 Pitfalls to Purpose Driven Communication
Consumer Products PR, Corporate Communications, Lifestyle, Messaging, PR Branding, PR Insights, Purpose DrivenRecently, Google polled 3,000 Americans to find out how they responded to sustainability messaging. As more brands make efforts to become more sustainable or even start any sort of purpose-driven communications, these four tips will help you…
What is a Purpose Driven Strategy
Brand Valuation Outcomes, Capital Raise Outcomes, Cause Partnerships, Competitive Advantage Outcomes, Corporate Communications, PR Branding, PR Insights, Purpose Driven, Recruiting OutcomesWhat is a Purpose-driven strategy? It's the natural evolution of four converging cultural changes; the first is when social, cultural, and environmental issues became more visible and urgent, followed by consumers who expect brands to connect…