PR Outcomes

Tips for CPG media coverage

3 Tips for CPG Media Coverage

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There are lots of reasons to invest in CPG PR, but no matter the reason, PR is an investment, and you want your efforts to pay off, which is why you're hiring a top-rated PR agency in the first place, right? Whether you're trying to educate…
Purpose Driven Strategies

What is a Purpose Driven Strategy

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What is a Purpose-driven strategy? It's the natural evolution of four converging cultural changes; the first is when social, cultural, and environmental issues became more visible and urgent, followed by consumers who expect brands to connect…
rvenue increases from PR

3 Ways to Track Revenue Increases from PR

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Does PR generate revenue? PR, like SEO, reaches people in two customer journey phases. The first is the "Oh! I didn't know I needed that!" also known as awareness, and it also reaches people in the research phase, also known as consideration.…
5 competitive advantages of PR

5 Remarkable Competitive Advantages of PR

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Investing in PR is a commitment, so before you get started, it's important to be clear on the competitive advantages of PR. Clarity around these advantages can ultimately help you enhance your overall PR outcomes. Enhance Credibility A…
A Tech PR professional that tells great tech stories

What Makes a Great Tech Story Today

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Tech PR needs to be reinvented. Telling a great tech story today differs from what it used to be. For the past 15 years, tech has been leading much of the conversation, so with a few press releases and a TED Talk, an upcoming and coming CEO…
leverage media coverage

5 Ways To Leverage Media Coverage

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5 Ways to Leverage Media Coverage Leveraging media coverage is the key to maximizing PR outcomes for hyper-growth brands and emerging industries.   This post originally appeared in Authority Magazine Welcome to another installment…