3 Tips for CPG Media Coverage
Consumer Products PR, Digital PR, DTC, Earned Media, Owned Media, PR Insights, PR OutcomesThere are lots of reasons to invest in CPG PR, but no matter the reason, PR is an investment, and you want your efforts to pay off, which is why you're hiring a top-rated PR agency in the first place, right? Whether you're trying to educate…
What is a Purpose Driven Strategy
Brand Valuation Outcomes, Capital Raise Outcomes, Cause Partnerships, Competitive Advantage Outcomes, Corporate Communications, PR Branding, PR Insights, Purpose Driven, Recruiting OutcomesWhat is a Purpose-driven strategy? It's the natural evolution of four converging cultural changes; the first is when social, cultural, and environmental issues became more visible and urgent, followed by consumers who expect brands to connect…
3 Ways to Track Revenue Increases from PR
B2B-PR, Consumer Products PR, Digital PR, Hiring A PR Firm, PR Insights, PR Outcomes, product launch, SEO, Thought LeadershipDoes PR generate revenue? PR, like SEO, reaches people in two customer journey phases. The first is the "Oh! I didn't know I needed that!" also known as awareness, and it also reaches people in the research phase, also known as consideration.…
5 Remarkable Competitive Advantages of PR
Brand Valuation Outcomes, Competitive Advantage Outcomes, Emerging Industries, M&A Outcomes, PR Insights, PR Outcomes, product launch, TrustInvesting in PR is a commitment, so before you get started, it's important to be clear on the competitive advantages of PR. Clarity around these advantages can ultimately help you enhance your overall PR outcomes.
Enhance Credibility
A…
What Makes a Great Tech Story Today
Audience, founder, Hyper-growth brands, PR Insights, product launch, Purpose Driven, Social Impact, Technology, TrustTech PR needs to be reinvented. Telling a great tech story today differs from what it used to be.
For the past 15 years, tech has been leading much of the conversation, so with a few press releases and a TED Talk, an upcoming and coming CEO…
5 Ways To Leverage Media Coverage
Consumer Products PR, DTC, Earned Media, M&A Outcomes, PR Insights, product launch5 Ways to Leverage Media Coverage
Leveraging media coverage is the key to maximizing PR outcomes for hyper-growth brands and emerging industries.
This post originally appeared in Authority Magazine
Welcome to another installment…