3 PR Goals for CPG Brands You Can’t Ignore
Consumer Products PR, DTC, Hiring A PR Firm, PR Outcomes, product launch, ThoughtsCPG brands have seen a lot of success in recent years, and PR is a big part of that. But it's important for CPG brands to set goals with their PR agencies. Brands looking for CPG PR agencies may not know where to start or have had an unpleasant…
The Special PR Needs of Hypergrowth Companies
Hiring A PR Firm, Hyper-growth brands, product launch, ThoughtsHyper-growth occurs when a company experiences rapid expansion and a compound annual growth rate (CAGR) of 40 percent or higher. It’s the steep part of the S-curve that sets a business apart from others. Market demand essentially drives a…
Maison Bloom Elevated Seltzers
Cannabis Beverages, Cannabis Gift Guide, Edibles and Beverages, product launch3 Publicity Ideas for Women Cannabis Entrepreneurs
Cannabis, founder, PR Insights, Public Relations Services, Purpose DrivenEven the savviest woman cannabis entrepreneurs need fresh publicity ideas.
Women in cannabis. In the early days, there was a lot of media attention around the entrepreneurship opportunities in cannabis, and even more about how the cannabis…
Why Hiring a Cannabis PR Firm Matters
Cannabis, Capital Raise Outcomes, Emerging Industries, M&A Outcomes, PR Insights, PR Outcomes, product launch, Thoughts, TrustAsk anyone who works in the cannabis industry: it's different from any other industry. It's not "just another CPG" product. It's a highly regulated, heavily watched, extremely volatile industry. Our firm handled the first cannabis product…
Can Growth Marketing and Public Relations Work Together?
CMO, Competitive Advantage Outcomes, Consumer Products PR, Consumer Tech PR, Digital PR, DTC, Earned Media, Emerging Industries, Media Relations, Messaging, PR Insights, PR Outcomes, product launch, SEO, TrustCan growth marketing and public relations work together. Growth marketing is about customer acquisition and retention, often through paid media, with relentless iterations and deeply engaged knowledge of the consumer. Public relations is reputation…