Specialties

CPG PR agency goals

3 PR Goals for CPG Brands You Can’t Ignore

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CPG brands have seen a lot of success in recent years, and PR is a big part of that. But it's important for CPG brands to set goals with their PR agencies.  Brands looking for CPG PR agencies may not know where to start or have had an unpleasant…
hyper growth CEO thinking about PR

The Special PR Needs of Hypergrowth Companies

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Hyper-growth occurs when a company experiences rapid expansion and a compound annual growth rate (CAGR) of 40 percent or higher. It’s the steep part of the S-curve that sets a business apart from others. Market demand essentially drives a…
3 ways female cannabis entrepreneurs can secure media

3 Publicity Ideas for Women Cannabis Entrepreneurs

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Even the savviest woman cannabis entrepreneurs need fresh publicity ideas. Women in cannabis. In the early days, there was a lot of media attention around the entrepreneurship opportunities in cannabis, and even more about how the cannabis…
Avaans Media is a cannabis PR firm that matters

Why Hiring a Cannabis PR Firm Matters

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Ask anyone who works in the cannabis industry: it's different from any other industry. It's not "just another CPG" product. It's a highly regulated, heavily watched, extremely volatile industry. Our firm handled the first cannabis product…
Growth marketing and PR can work together, and make everything work better.

Can Growth Marketing and Public Relations Work Together?

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Can growth marketing and public relations work together. Growth marketing is about customer acquisition and retention, often through paid media, with relentless iterations and deeply engaged knowledge of the consumer. Public relations is reputation…