6 Ways PR Helped Hypergrowth Healthtech Brands Thrive
Consumer Tech PR, Emerging Industries, Hyper-growth brands, Purpose Driven, TechnologyEver since the pandemic, there has been a new emphasis on the emerging industry of telehealth, many of which are on the pre-IPO track. And while telehealth VC investment is expected to stay flat in 2023, the industry received an exciting $29.1…
5 Steps to CPG PR Crisis Planning
Cannabis, Consumer Products PR, Crisis Management, product launch, Public Relations Services
For most CPG brands, it's not a matter of IF there will be a PR crisis, it's a matter of when, particularly if you're in an emerging industry where the regulations are ever-changing, the research is emerging, and the deals are getting bigger.…
3 Tips for Hiring a Cannabis PR Firm
Cannabis, CMO, Emerging Industries, founder, Hiring A PR Firm, product launch, ThoughtsThe cannabis industry is growing at a rapid rate, and cannabis-related products are being introduced to the market daily. As a result, cannabis PR firms have become increasingly popular for cannabis businesses looking to establish themselves…
5 Ways To Leverage Media Coverage
Consumer Products PR, DTC, Earned Media, M&A Outcomes, PR Insights, product launch5 Ways to Leverage Media Coverage
Leveraging media coverage is the key to maximizing PR outcomes for hyper-growth brands and emerging industries.
This post originally appeared in Authority Magazine
Welcome to another installment…
3 Publicity Lessons Female Founders Can Learn from Sara Blakely
Capital Raise Outcomes, CMO, Consumer Products PR, DTC, founder, Hyper-growth brands, Lifestyle, M&A Outcomes, PR Branding, PR Insights, product launchSara Blakely didn't become one of the most admired female CEOs without taking her public image seriously. Blakely credits her publicity-savvy approach to her grass-roots success that launched a billion-dollar exit.
Sara Blakely became notable…