4 Trends for Marketing and PR During a Recession
Cannabis, Competitive Advantage Outcomes, Consumer Products PR, Hyper-growth brands, Lifestyle, PR Branding, PR Insights, PR OutcomesMarketing and PR during a recession? Who does that? Well, the answer may surprise you: brands that grow the fastest. Why? Studies who brands that market during recessions gain additional advantages because it's less noisy and easier to be seen…
5 Often Untapped Strategies of Early Adopter Marketing
Competitive Advantage Outcomes, Digital PR, Earned Media, Emerging Industries, founder, Hyper-growth brands, Messaging, PR Insights, PR Outcomes, product launch, Public Relations Services, TechnologyAh, the early adopter. Their the people who grab on to things first, they start trends and they are influencers in their respective communities.
Whether you're a startup, a movement or a personality, you need these early adopters. Marketing…
6 Times When Your Company Is Ready For a PR Agency or Marketing Firm
Emerging Industries, Hiring A PR Firm, PR Insights, product launch, Public Relations ServicesWhen Should Your Fast Growing Company Hire a PR Agency or a Marketing Firm?
With everything happening so fast in your hyper-growth company, when SHOULD you hire a PR agency? We speak to businesses all the time asking us if they're ready for…
Why Cannabis Brand Trust Matters More Than Ever
Cannabis, CMO, Emerging Industries, PR Insights, product launch, TrustCannabis trust is today's most valuable currency.
As a country, the U.S. is experiencing what can best be described as the “age of distrust.” While public distrust in institutions has been escalating for at least a decade, according to…
Consumer Mindsets According to Google for Fall 2022
Cannabis, CMO, Consumer Products PR, Consumer Tech PR, DTC, Lifestyle, PR Insights, product launchWe're just about to round the corner to a key consumer buying season: the fall. And about the only thing that's certain is consumer uncertainty; but consumers aren't giving up on conscious consumption. Nothing shows that more than the latest…
3 Standout PR Strategies for MJ Biz
Cannabis, Competitive Advantage Outcomes, Earned Media, Emerging Industries, Event Marketing, Hiring A PR Firm, Media Relations, PR Insights, PR OutcomesThe cannabis industry is growing rapidly, and with that growth comes an increasing demand for cannabis conferences and events, like the granddaddy, MJ Biz in Las Vegas. Obtaining media coverage at a crowded conference is almost never an accident.…