Specialties

PR for AI Startups

PR for AI Startups – Is It Too Late?

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ChatGPT was a seismic event for AI PR. AI companies that focused on generating language models for prompts and voice commands were already years ahead. "AI prompts for ChatGPT" topics were all the rage, and for AI startups, that was actually…
How ChatGPT will affect content creation in public relations

The Rise of ChatGPT: A Revolution in Content Creation

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ChatGPT: The Unseen Architect of Tomorrow's Content As if waking from a dream, we find ourselves in a brave new world of artificial intelligence and machine learning. No field seems untouched by this seismic shift, with content creation on…
tips for cannabis companies new to PR

3 Tips for Cannabis Companies New to PR

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Cannabis businesses who are new to PR have a lot of decisions to make. Many of our clients have never hired a cannabis PR agency before and the process can seem daunting.At Avaans we work with a lot of hyper-growth or early stage companies in…
what is consumer pr

What is Consumer PR?

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Consumer PR is the reputation and awareness building brands do to improve their image to the public. From purpose-driven PR to product launches and experiential PR, consumer PR gives consumers an additional positive touchpoint that builds trust,…
b-corp public relations

How B-Corps PR Makes a Difference

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B-corps are uniquely positioned to be storytellers. But how does PR for B-Corps differ? Is purpose all it takes to thrive?   You started your company to make a difference in the world. You know it, your team knows it, and your loyalty…
purpose driven initiatives for hyper growth companies and emerging industries

Why Hyper-Growth and Emerging Industries Thrive on Purpose Driven Initiatives

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On the surface, it might seem that purpose-driven companies differ vastly from hyper-growth companies or emerging industries, but nothing could be further from the truth. Purpose-driven perspectives for hyper-growth and emerging industries…