Tag Archive for: consumer tech pr

Widely accepted as one of the most powerful ways for consumer brands to increase awareness, public relations is also one of the most traditional and inflexible forms of marketing. Avaans Media aims to reinvent the paradigm with its new Sprint Packages.

Avaans Media, best known for its bespoke PR services, is announcing a competitively priced alternative for CPG and DTC brands. Sprint packages are available in limited quantities for each buying season.

“It’s all about ease for consumer brands,” said Avaans Media CEO and Founder Tara Coomans, and Entreprenuer.com contributor.

Most PR firms require long-term commitments, and according to Cision, 45% of brands increased their PR in 2021, Coomans attributes increased PR costs to the ease of entry into consumer products and the important role PR plays in SEO, along with the growing need of consumer brands to stand out in the minds of consumers.

Avaans Media’s Product PR Sprints break that rule with micro contracts and competitive pricing. Perfect for brands launching products, or in need of a competitive boost for a short period of time.

PR is more effective than branded content at all stages of the purchase funnel, generating 10-50 times that of advertising conversions, according to Nielson.

“These packages are the ultimate in flexibility for CPG and DTC brands, while still delivering highly valuable earned media in national brand consistent media outlets while keeping customer acquisition costs down,” said Coomans

“It’s a truly special offering, that’s why we’re limiting the availability of these packages,” she said.

Find out more about Avaans Media Product PR Sprints.

About Avaans Media
Originally founded by Tara Coomans in 2008 as a digital communications agency, today Avaans Media offers digitally savvy bespoke PR. From startup through IPO, Avaans Media clients include emerging industries like drones, robots, cannabis, and AI as well as highly ambitious consumer tech, CPG or DTC brands. Avaans Media successes, along with award-winning team members has allowed Avaans to become one of the top PR agencies in the country.

The consumer tech PR trends to watch for 2022 are exciting and combine other macro trends impacting emerging brands’ PR this year. This year, for the first time in two years, consumer tech companies gathered to show off their latest innovations at the Consumer Electronics Show (CES) in Las Vegas.

Perhaps it was the pent-up demand, perhaps it was the changes to our lives since the pandemic started, perhaps it was just that technology is ramping up faster than ever before, but the consumer tech PR trends to watch for 2022 are exciting.

Consumer Robots for Real

Robots, once the domain of government-grade applications only are becoming a reality in our homes. Consumer robots for everything from home tasks and chores like pool cleaning and vacuuming, STEM education for kids, to emotional support pets that are easily cared for, consumer robots are finally here.

While the Jetson age doesn’t look quite the way we thought it would, in some ways it’s better because many of these consumer robots are utilizing AI to do their jobs more efficiently.  This combination of robots and AI means robots will better integrate into our daily lives. But the physical world isn’t the only place where we will interact with robots.

Consumers will start interacting with robots more frequently as drones or uncrewed vehicles make their way onto our sidewalks for delivery of everything from food to medical prescriptions. Robots will soon be delivering food in restaurants and even mixing your drink at the bar.

While journalists are deeply familiar with some robots, AI-driven demonstrations are sure to catch the eye of media outlets throughout 2022.

The Metaverse

No consumer tech trends piece would be complete without mention of the Metaverse. While the depth of the cultural catalyst of the metaverse is yet to be written, we know the future will include a digital and virtual world that’s more interactive than the social media world we know no.

But what’s new, is the way robots will bridge the gap between our physical world and our digital world, for example, what Euisun Chung of Hyundai Motor Group is calling “metamobility” where robots will perform tasks for people who aren’t physically there.

Naturally, the expansion of the metaverse will be dependent on processing power and affordable hardware, but if CES 2022 is any indication, it won’t be long before those two items catch up to the idea of the Metaverse.

With the new .metaverse domain name, major consumer brands like Coca-Cola, McDonalds, and P&G are already staking out their metaverse presence.

Some estimates have the metaverse marketplace growing to $800 trillion. While that seems pretty extreme, between physical products and blockchain technologies and non-fungible tokens, the metaverse could indeed be an entirely new consumer tech economy.

Consumer Tech Trends Turn to Mental Health

According to the Pew Research Center, about one-fifth of adults are experiencing high levels of psychological distress. From emotional support wearables to digital therapeutics, tech is turning to home health and mental health for the latest innovations. Some wearables are predicting stress, others are helping address stress and anxiety. From soothing sounds to induce deep relaxation to mobile games that reduce stress, wearables are becoming more communicative, predictive, and meditative.

Also new is the connectivity to our medical professionals along with reducing costs for delivery of healthcare that democratizes access.

Anyone who has suffered from chronic sleeplessness can attest to sleep’s importance on mental health. Smart mattresses to the rescue. From self-adjusting mattresses that prevent snoring to self-regulating temperature mattresses, tech has taken over your sleep cycle, and given consumers a new way to improve mental and physical help.

Consumer Tech and Purpose-Driven Initiatives

Consumer tech PR will increasingly include stories about social, cultural, or environmental impact.

“Technology-driven by purpose will change the world,” says Deborah Wahl, Global CMO for GM. Indeed, purpose-driven initiatives are as critical to consumer tech brands as they are to any other consumer product.

Indeed, one of the biggest consumer technology trends is how cars will adapt to the environmental demands of the future.

Sustainability and tech are inextricably connected. From solar-powered batteries for cars and homes, to the reduction of single-use plastics, saving the world is on the mind of consumers, and technologists alike. Consumer technology products, a huge contributor to plastic waste, will soon be comprised of more recycled ocean-bound plastics.

Additional innovations will save water and electricity through newly developed systems that will be increasingly popular. Innovations that save water by cleaning, disinfecting, and drying drinking glasses in 10 seconds with .6 ounces of water will empower consumers to take better control of their water usage.

Tag Archive for: consumer tech pr

BESPOKE PR SERVICES


WHO WE SERVE WITH OUR EXPERTISE

PR Sprints


Micro PR contracts with special pricing during specific times of the year. Exclusively for consumer product brands.


Perfect for Consumer Brands (DTC, CPG, Tech)


  • Need product launch PR

  • Have seasonal offerings

  • Are new to PR or haven’t done product PR in a while

  • Want Lasting Results – Fast.

  • Don’t Want a Long-Term Contract

  • Need an Easy PR Program

REQUEST PRICING


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Google Searches for “Christmas Gifts 2022”

PR SPRINT PRODUCT PR FAQ

Why is it called a “sprint”?

It’s a sprint, not a marathon.

This program is all about fast-moving tactics and fast results. All packages are for a limited engagement. 

What are the sprint seasons?

We have 4 annual product PR sprint sessions: 

Back to School

Holiday

New Years-Valentine’s Day

Easter/Passover/Ramadan, Mother’s Day, 420, Earth Day, Dads+Grads, Pride

What will you be pitching?

This is a product pitch program.

We will pitch your products to our deep well of media contacts for calendar-based inclusions and gift guides. These are great introductions for the press to “meet” your product if your product is new, or be reminded of your product if you haven’t done PR in while. 

How many products are included?

Unlimited.

If you have many products, we’d love to include them all – some products just fit better with different publications.

 

What’s in the pitch?

Your Products


To brand-consistent lifestyle outlets that cover products and gifts. 

Is this a long-term contract?

 

No. The PR sprint is a short-term product PR program.

If you want a more expansive program that includes awards, thought-leadership, feature pitching, and campaign development, please contact us to discuss your specific business outcome needs. 

Will I be sending samples?

Yes.

Journalists will expect samples.

Will I be able to request placement in certain media outlets?

Yes.

We welcome and will ask you for your top placement requests and ask you more about your customer so we can pitch to other outlets that will also love your product. We can not guarantee placement in any media outlet, that is an editorial decision, but we will absolutely prioritize your requested tier 1 media placements. 

What kind of results will I see?

 

Your products will reach hundreds of millions of people, be shared on social media, and appear in coveted search results.

How much does it cost?

 

You can get the most up-to-date information including pricing by request below.

Is there a deadline to sign up?

 

Acceptance is limited.

The sign-up deadline is the start date on the packages or when the spots fill up, whichever comes first. The earlier you sign up, the sooner we can begin pitching. 

UNWRAP YOUR GIFT GUIDE HOLIDAY SPRINT INFORMATION


TO IMPROVE BUSINESS OUTCOMES THROUGH ENHANCED AWARENESS. USING CUTTING-EDGE CONSUMER & COMMERCIAL TECH PR  TO DELIVER OVER 1B EARNED MEDIA COVERAGE IMPRESSIONS.

THE PR CHALLENGE

A small but growing air purification company based in Tennessee taps Avaans Media to drive awareness of their 12+ consumer products and 5+ commercial products in a multitude of commercial verticals including travel, schools, sports, and agriculture.

THE PR KUDOS

“Creative and fun to work with, and always fiercely protective of our brand…Tara Coomans is a pure professional who is excellent at her craft. She has assembled a sharp team at Avaans,”


Jeff K.
CRO

“I was initially impressed with Tara’s enthusiasm, communication skills, and professional demeanor when I met her almost 2 years ago. Since working with her, she consistently embraced change with a calm, cool approach while being dedicated to our account during a hyper-growth phase. Her unwavering commitment to our strategic initiatives exceeded anything I ever hoped for from an earned media partner. Organized and diligent, Tara is a top-performing PR pro. She has my highest recommendation and I hope to continue working with her for many years to come.”


Kristen L.
Marketing VP
Retail & Commercial

THIS CLIENT RATED US 5 STARS IN THESE CATEGORIES

Communication

Achieved Results

Responsiveness

Quality of Service

THE PR SOLUTION

Build media awareness through a strategic mix of consumer blogs and digital media publications in lifestyle verticals. Build commerical awareness through heightened awareness of case studies and trust-based owned media including white papers and brochures. Work with social media and ad buy agencies to ensure 360 campaigns.  Ensure national reputation management with media monitoring and on-going strategic counsel. Ensure key messaging consistency through internal training and ongoing media training.

Consumer Tech PR


With over 1 billion impressions in the first 8 months, our CPG PR efforts were a difference maker for this brand. Single day sales from the Today Show paid for over three months of PR services and broke records across the board.

B2B – Commercial Tech PR


With a goal of raising awareness and reinforcing trust, Avaans PR recommended and executed a carefully crafted campaign of owned, earned, and paid media.

NATIONAL REPUTATION MANAGEMENT


Our national brand, competitor and category monitoring informs corporate decisions including partnerships, product development, and U.S. trends in the lifestyle and wellness category. We’re able to zero in on emerging trends before they happen and activate with strategic pitching.

ON-GOING COAST-TO-COAST MEDIA ENGAGEMENT


Activate media calendars with personalized review opportunities for selected journalists weekly, which increased journalistic coverage as well as word of mouth.

OWNED CONTENT DEVELOPMENT


On-brand owned media, including brochures and white paper.

EXECUTIVE BRANDING


Reinforce executive thought leadership through media profiles, speaking engagements, and custom content development including paid, earned, and owned content.

AGENCY & PARTNER COLLABORATION


Work hand in hand with a branding firm to ensure consistent key messaging and partner PR agencies to ensure joint announcements are mutually beneficial.

THE PR RESULTS

1 Billion


Unique Monthly Views Through National Earned Media

150% Sales Increase


Due to a timely and trusted placement on the Today Show our client had their highest single sales day since the company’s founding in 2009.

$2 million


Earned media value in 12 months

25% 


Increase in share of voice against major household brand names.

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