There are 500 Ways to Screw Up PR – Here’s 3
Digital PR, Earned Media, Hiring A PR Firm, Media Relations, Owned Media, PR Insights, PR Outcomes, product launch, Public Relations ServicesOver the years, I've learned there are over 500 ways to screw up PR. I'm going to be honest with you - I have a lot of conversations with people who say they hired an agency and got nothing, or not what they were promised. The consistent…
10 Steps to a Successful Product Launch
Consumer Products PR, Consumer Tech PR, DTC, Earned Media, Lifestyle, product launch, Public Relations Services, ThoughtsIn a competitive market, launching a new product is crucial for brands to stay relevant and maintain their current customers.
Before you launch your next CPG (consumer packaged goods) product, consider the following PR strategies:
8 Months…
How Important Is Social Media to a Cannabis Brand?
Cannabis, Earned Media, Emerging Industries, Hiring A PR Firm, PR Branding, Public Relations Services, Social Impact, Social Media, Social Media AdvertisingDespite the challenges for cannabis brands, social media is important to them.
In 2005, just 5% of American adults were on at least one social media platform. By 2020, that number had risen to 72%. And as social media has become a ubiquitous…
Using PR to Accelerate Cannabis Business Goals & Media Coverage
Cannabis, Earned Media, Emerging Industries, PR Insights, product launch, Public Relations Services2022 promises to be another intense news year and while there is no shortage of news stories, there IS a shortage of journalists; fewer journalists means fewer stories. With the mid-terms and a potentially all-consuming COVID news cycle, cannabis…
Why CPG PR is Important
CMO, Digital PR, Earned Media, Hiring A PR Firm, Media Relations, Owned Media, Paid Media, PR Branding, product launch, Public Relations Services, Reputation Management, Social Media, ThoughtsOne of the biggest mistakes that consumer packaged goods companies make is assuming that consumers are only interested in shallow, colorful, brightly designed packages. Consumers care about who makes their products and where they come from.…
Why is PR Worth It?
Digital PR, Earned Media, Hiring A PR Firm, Hyper-growth brands, Owned Media, Paid Media, PR Branding, Public Relations Services, Reputation Management, Social Media, ThoughtsYou don’t need to be an influencer or celebrity to make public relations work for you. Having a good PR team on your side can help a business increase its visibility, brand recognition, and bolster its reputation in the community. These things…