Today's PR Trends

Today’s PR Trends: Emerging Techniques & Tactics for 2024

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What's happening in PR that you need to know about today? PR is a dynamic and powerful tool that can be leveraged for almost any audience, whether they be buyers, investors, or consumers; every one of them is influenced by the media. It's important…
smiling woman holding a computer thinking about growth strategies for her b2b PR plan

Growth Strategies for B2B Tech That Improve Reputation

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With 2023 in the rearview mirror, the collective attention of B2B tech companies turns to 2024. While the Fed is looking to drop rates in 2024, and that may help out startups looking for venture capital, there are still many strategies that…

Securing Capital Through Investor Confidence

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While the wild days of 2021 are firmly behind us, investors are starting to get back in the saddle, and there are positive signals for 2024, including fintech and other emerging tech like AI. Because there isn't as much money in the pool, attracting…
how PR helps startups secure VC funding

How PR Helps Secure Investors

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If you're raising an investment round, you may have considered PR. Whether someone suggested it to you or you're PR curious, you've probably wondered why PR comes up so often when you're seeking investment. From your Series A and beyond, a good…
VC backed startup CEO

VC-Backed Startups: You Can’t Lose with These PR Strategies

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Startup founders often need to juggle more tasks, which can hinder growth. While understanding all aspects of their business is essential, savvy VC-backed founders know that hiring a reputable PR firm is a wise investment. These PR Strategies…
as the hottest technology, does commercial ai need PR?

Commercial AI PR: Needed or No?

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Artificial Intelligence (AI) has taken center stage in today's ever-evolving commercial landscape. This technological marvel is transforming industries at breakneck speed, and AI companies are at the forefront of this revolution. But as AI continues…