Why HealthTech PR Needs Emerging Industry Experts
Consumer Tech PR, Emerging Industries, HealthTech, Hiring A PR Firm, PR Insights, Public Relations ServicesAll emerging industries face two distinct communication challenges which is why healthtech PR needs emerging industry experts. The first crucial hurdle is creating trust with the stakeholders. Whether your primary audience is consumers or venture…
6 Ways PR Helped Hypergrowth Healthtech Brands Thrive
Consumer Tech PR, Emerging Industries, Hyper-growth brands, Purpose Driven, TechnologyEver since the pandemic, there has been a new emphasis on the emerging industry of telehealth, many of which are on the pre-IPO track. And while telehealth VC investment is expected to stay flat in 2023, the industry received an exciting $29.1…
Can Growth Marketing and Public Relations Work Together?
CMO, Competitive Advantage Outcomes, Consumer Products PR, Consumer Tech PR, Digital PR, DTC, Earned Media, Emerging Industries, Media Relations, Messaging, PR Insights, PR Outcomes, product launch, SEO, TrustCan growth marketing and public relations work together. Growth marketing is about customer acquisition and retention, often through paid media, with relentless iterations and deeply engaged knowledge of the consumer. Public relations is reputation…
How Direct-to-Consumer Brands Can Continue to Grow
Consumer Products PR, Consumer Tech PR, Digital PR, DTC, Hiring A PR Firm, Hyper-growth brands, Lifestyle, PR Insights, Public Relations Services, TrustWe live in a world where ideas, products, and signals are happening so fast that it's hard for the consumer to process everything. Yet, direct-to-consumer brands can continue to grow with a strategic eye on awareness and trust. If we weren't…
Why Is Consumer PR Important?
Consumer PR, Consumer Products PR, Consumer Tech PR, DTC, Hiring A PR Firm, Hyper-growth brands, product launch, ThoughtsWhether for CPG or consumer tech, a solid consumer PR strategy allows your business to enjoy a larger audience and increased exposure. Read on to learn more about consumer PR, what consumer PR professionals do, and why consumer PR is important…
What Does a Consumer PR Agency Do?
Consumer PR, Consumer Products PR, Consumer Tech PR, DTC, Hiring A PR Firm, Lifestyle, product launch, ThoughtsWith the abundance of information available online, consumers are more informed, and a single mistake can lead to a public relations disaster. Thus, to maintain a positive reputation, investing in a public relations agency may be helpful. These…