Consumer Tech PR

healthtech pr needs emerging industry experts

Why HealthTech PR Needs Emerging Industry Experts

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All emerging industries face two distinct communication challenges which is why healthtech PR needs emerging industry experts. The first crucial hurdle is creating trust with the stakeholders. Whether your primary audience is consumers or venture…
HealthTech PR

6 Ways PR Helped Hypergrowth Healthtech Brands Thrive

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Ever since the pandemic, there has been a new emphasis on the emerging industry of telehealth, many of which are on the pre-IPO track. And while telehealth VC investment is expected to stay flat in 2023, the industry received an exciting $29.1…
Growth marketing and PR can work together, and make everything work better.

Can Growth Marketing and Public Relations Work Together?

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Can growth marketing and public relations work together. Growth marketing is about customer acquisition and retention, often through paid media, with relentless iterations and deeply engaged knowledge of the consumer. Public relations is reputation…
How direct to consumer brands can continue to grow with today's consumers using PR

How Direct-to-Consumer Brands Can Continue to Grow

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We live in a world where ideas, products, and signals are happening so fast that it's hard for the consumer to process everything. Yet, direct-to-consumer brands can continue to grow with a strategic eye on awareness and trust.  If we weren't…
why is consumer PR important for DTC and CPG brands

Why Is Consumer PR Important?

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Whether for CPG or consumer tech, a solid consumer PR strategy allows your business to enjoy a larger audience and increased exposure. Read on to learn more about consumer PR, what consumer PR professionals do, and why consumer PR is important…
What Does a Consumer PR Agency Do?

What Does a Consumer PR Agency Do?

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With the abundance of information available online, consumers are more informed, and a single mistake can lead to a public relations disaster. Thus, to maintain a positive reputation, investing in a public relations agency may be helpful. These…