Consumer Tech PR

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How Consumers Decide Whether to Trust a Healthtech Brand

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Digital health should be a rational category. Clinical evidence, regulatory compliance, product features – on paper, it’s all comparable. And yet, consumers consistently choose one brand over another even when the underlying capabilities…
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Does Thought Leadership for Consumer Products Matter?

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The short answer is yes. But the more useful answer is: it depends on when, for whom, and what you're trying to accomplish. Consumer brands tend to think of thought leadership as a nice-to-have, something you do when you have extra budget and…
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How PR Impacts Venture Funding for Consumer Brands

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Most consumer brand founders think about PR in terms of product coverage. Get on the Today Show. Land a placement in a gift guide. Build some buzz before a retail launch. And honestly, that's not wrong. Consumer PR absolutely does those things. But…
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How to Choose a PR Agency for a Regulated Consumer Brand

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Most PR agencies aren't going to tell you they don't understand your category. They're going to take the meeting, talk about their media relationships, and assure you they've worked with brands like yours. What they won't say is that they've…
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10 High-Stakes Brand Moments That Require a PR Agency

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And Which One to Hire Not every PR moment is created equal. Most companies manage routine visibility just fine: product announcements, award submissions, a steady cadence of trade press. That's standard operating altitude. But high-stakes brand…
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Regulatory Media Coverage Is Up 265%. Brand Voices Are Not.

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Regulatory scrutiny isn't new. But the volume and pace of regulatory media coverage is accelerating in ways most companies aren't tracking, and definitely aren't responding to.We analyzed 1,327 news articles across five regulated industries:…
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