PR Strategies for Consumer Brands During Times of Volatility
Consumer Products PR, Consumer Tech PR, Digital PR, DTC, PR Branding, PR Insights, Reports, Resources3 Types of Cyber Insurance You Need to Know About
B2B-PR, Consumer Products PR, Consumer Tech PR, Cyber Incident Planning, DTC, Reputation ManagementIf you're a DTC company or work in a highly visable emerging industry, you've no doubt seen headlines about cyber breaches like malware and hacks that demand millions of bitcoin. In fact, 46% of all cyber breaches impact businesses with fewer…
Consumer Mindsets According to Google for Fall 2022
Cannabis, CMO, Consumer Products PR, Consumer Tech PR, DTC, Lifestyle, PR Insights, product launchWe're just about to round the corner to a key consumer buying season: the fall. And about the only thing that's certain is consumer uncertainty; but consumers aren't giving up on conscious consumption. Nothing shows that more than the latest…
The Importance of Product PR During the Holidays
CMO, Consumer Products PR, Consumer Tech PR, DTC, founder, product launch, Public Relations Services, ThoughtsAs the holiday season approaches, product PR becomes more important than ever. Competition from major brands, standing out from the crowd, and capturing people in a buying mood are all great reasons to do product PR during the holidays.
Now…
The Most Notable Consumer Tech PR Trends for 2022
CMO, Consumer Products PR, Consumer Tech PR, Emerging Industries, Hyper-growth brands, Specialties, TechnologyThe consumer tech PR trends to watch for 2022 are exciting and combine other macro trends impacting emerging brands' PR this year. This year, for the first time in two years, consumer tech companies gathered to show off their latest innovations…
10 Steps to a Successful Product Launch
Consumer Products PR, Consumer Tech PR, DTC, Earned Media, Lifestyle, product launch, Public Relations Services, ThoughtsIn a competitive market, launching a new product is crucial for brands to stay relevant and maintain their current customers.
Before you launch your next CPG (consumer packaged goods) product, consider the following PR strategies:
8 Months…