Thought Leadership

healthtech PR strategies

Top 5 PR Strategies for HealthTech Communicators

, , , , , , , , , , ,
In the fast-paced world of HealthTech, effective communication and healthtech PR plays a vital role in shaping the success and reputation of a company. Because it is a fast-growing, emerging industry, Chief Marketing Officers (CMOs) and founders…
owned media and content marketing 101

Content Marketing for PR

, , , , , , , , , ,
Content marketing involves sharing any material online, such as videos, infographics, and social media posts, that don't directly promote a brand but create awareness and enhance visibility regarding the products and services of a company, also…
reasons every ceo needs a ghostwriter for effective thought leadership

3 Reasons Every CEO Needs a Ghostwriter

, , , , , ,
What do Jack Welch, Stephen R. Covey, and Richard Branson all have in common? Well, besides being some of the best-known business leaders in the world, they've all used ghostwriters. Hmmm...could there be a connection between those two things?…
Martha Stewart PR Lessons for Consumer Brands

3 Martha Stewart PR Lessons For Consumer Brands

, , , , ,
Perhaps one of the greatest PR stories in history is about lifestyle icon Martha Stewart. Martha Stewart's PR playbook is vast, and it's nimble. She knows how to stay modern and adjust her PR strategies to the cultural temperature. From her…
rvenue increases from PR

3 Ways to Track Revenue Increases from PR

, , , , , , , ,
Does PR generate revenue? PR, like SEO, reaches people in two customer journey phases. The first is the "Oh! I didn't know I needed that!" also known as awareness, and it also reaches people in the research phase, also known as consideration.…
Qualities of a Thought Leader

Qualities of a Thought Leader

, , ,
What comes to mind when you think about the thought leaders you admire the most? Is it book tours, massive stages, TED Talks, keynote appearances, or even YouTube accounts and Instagram profiles? There is no shortage of distinct insights and…