Digital PR

Consumer electronics PR

Mastering the Art of Consumer Tech PR

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If you're counting the number of blogs that mention your company's name to measure PR success, you're doing it wrong. Rather than using antiquated methods to gauge PR success, you should hire a reputable consumer technology PR agency that can…
PR service bundles for consumer brands

Unleashing the Potential of PR Packages for Consumer Products

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In the fast-paced world of consumer products, standing out from the competition and capturing the attention of target audiences is paramount. Public relations (PR) plays a crucial role in creating brand awareness, establishing credibility,…
owned media and content marketing 101

Content Marketing for PR

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Content marketing involves sharing any material online, such as videos, infographics, and social media posts, that don't directly promote a brand but create awareness and enhance visibility regarding the products and services of a company, also…
Tips for CPG media coverage

3 Tips for CPG Media Coverage

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There are lots of reasons to invest in CPG PR, but no matter the reason, PR is an investment, and you want your efforts to pay off, which is why you're hiring a top-rated PR agency in the first place, right? Whether you're trying to educate…
rvenue increases from PR

3 Ways to Track Revenue Increases from PR

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Does PR generate revenue? PR, like SEO, reaches people in two customer journey phases. The first is the "Oh! I didn't know I needed that!" also known as awareness, and it also reaches people in the research phase, also known as consideration.…
Growth marketing and PR can work together, and make everything work better.

Can Growth Marketing and Public Relations Work Together?

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Can growth marketing and public relations work together. Growth marketing is about customer acquisition and retention, often through paid media, with relentless iterations and deeply engaged knowledge of the consumer. Public relations is reputation…