Digital PR

Tips for CPG media coverage

3 Tips for CPG Media Coverage

, , , , , ,
There are lots of reasons to invest in CPG PR, but no matter the reason, PR is an investment, and you want your efforts to pay off, which is why you're hiring a top-rated PR agency in the first place, right? Whether you're trying to educate…
rvenue increases from PR

3 Ways to Track Revenue Increases from PR

, , , , , , , ,
Does PR generate revenue? PR, like SEO, reaches people in two customer journey phases. The first is the "Oh! I didn't know I needed that!" also known as awareness, and it also reaches people in the research phase, also known as consideration.…
Growth marketing and PR can work together, and make everything work better.

Can Growth Marketing and Public Relations Work Together?

, , , , , , , , , , , , , ,
Can growth marketing and public relations work together. Growth marketing is about customer acquisition and retention, often through paid media, with relentless iterations and deeply engaged knowledge of the consumer. Public relations is reputation…
Consumer PR trends for right now, brought to you by Avaans Media, a top consumer pr agency

Consumer PR Trends for 2023

, , , ,
Today's digitally native consumer brand challengers need to know how consumers are changing in order for their  DTC brands to grow.  The media landscape is distributed and yet overwhelming. The average daily time spent with major media, including…
How direct to consumer brands can continue to grow with today's consumers using PR

How Direct-to-Consumer Brands Can Continue to Grow

, , , , , , , , ,
We live in a world where ideas, products, and signals are happening so fast that it's hard for the consumer to process everything. Yet, direct-to-consumer brands can continue to grow with a strategic eye on awareness and trust.  If we weren't…