3 Tips for CPG Media Coverage
Consumer Products PR, Digital PR, DTC, Earned Media, Owned Media, PR Insights, PR OutcomesThere are lots of reasons to invest in CPG PR, but no matter the reason, PR is an investment, and you want your efforts to pay off, which is why you're hiring a top-rated PR agency in the first place, right? Whether you're trying to educate…
3 Ways to Track Revenue Increases from PR
B2B-PR, Consumer Products PR, Digital PR, Hiring A PR Firm, PR Insights, PR Outcomes, product launch, SEO, Thought LeadershipDoes PR generate revenue? PR, like SEO, reaches people in two customer journey phases. The first is the "Oh! I didn't know I needed that!" also known as awareness, and it also reaches people in the research phase, also known as consideration.…
Can Growth Marketing and Public Relations Work Together?
CMO, Competitive Advantage Outcomes, Consumer Products PR, Consumer Tech PR, Digital PR, DTC, Earned Media, Emerging Industries, Media Relations, Messaging, PR Insights, PR Outcomes, product launch, SEO, TrustCan growth marketing and public relations work together. Growth marketing is about customer acquisition and retention, often through paid media, with relentless iterations and deeply engaged knowledge of the consumer. Public relations is reputation…
Consumer PR Trends for 2023
CMO, Consumer Products PR, Digital PR, Earned Media, PR InsightsToday's digitally native consumer brand challengers need to know how consumers are changing in order for their DTC brands to grow. The media landscape is distributed and yet overwhelming. The average daily time spent with major media, including…
How Direct-to-Consumer Brands Can Continue to Grow
Consumer Products PR, Consumer Tech PR, Digital PR, DTC, Hiring A PR Firm, Hyper-growth brands, Lifestyle, PR Insights, Public Relations Services, TrustWe live in a world where ideas, products, and signals are happening so fast that it's hard for the consumer to process everything. Yet, direct-to-consumer brands can continue to grow with a strategic eye on awareness and trust. If we weren't…